As the growth of consumer video continues and networks become a more viable distribution platform, can CSPs create a profitable alternative to established media services?
Service Providers have long been fascinated by the media sector, particularly broadcast TV. Some of the earliest moves into DSP opportunities have been via the broadcast sector. But not all have played out well, and there are now various different approaches being taken by CSPs. Why does this remain a viable DSP target, and which approaches will pay off the most? In addition, what attributes can CSPs leverage, in terms of their network technology? Although the established broadcast market is being disrupted by VOD plays such as Netflix and Amazon (with more on the way), does this necessarily mean that CSPs can provide a profitable alternative?
Matt Stagg, Director of Mobile, BT Sport
Mark Smith, Consultant, IBC
Nigel Walley, Managing Director, Decipher
Filmed at DSP Leaders Forum, May 2019