Samsung Galaxy S8 becomes world's best-selling Android smartphone in Q2 2017

Boston, MA - August 16, 2017: According to the latest research from Strategy Analytics,Samsung Galaxy S8 was the world’s best-selling Android smartphone modelin the second quarter of 2017. Samsung’s S8 and S8+ smartphone models together shipped an impressive 19 million units worldwide.

Neil Mawston, Executive Director at Strategy Analytics, said, “Global smartphone shipments reached a robust 360.4 million units in Q2 2017. The top-five most popular models together accounted for 1 in 6 of all smartphones shipped worldwide during the quarter.”

Juha Winter, Senior Analyst at Strategy Analytics, added, “We estimate Apple iPhone 7 shipped 16.9 million units and captured 5 percent marketshare worldwide in Q2 2017. The iPhone 7 remains the world’s most popular smartphone model overall, due to a compelling blend of user-friendly design, extensive supporting apps, and widespread retail presence for the device. Apple iPhone 7 Plus, with its bigger screen and higher pricing, shipped 15.1 million units for second place and 4 percent marketshare worldwide in Q2 2017. Apple today accounts for two of the world’s top five smartphone models.”

Neil Mawston, Executive Director at Strategy Analytics, added, “We estimate Samsung Galaxy S8 shipped 10.2 million units for third place and 3 percent marketshare worldwide in Q2 2017. The Galaxy S8+ captured fourth position with 9.0 million shipments and 2 percent marketshare globally. Samsung’s Galaxy S8 has instantly become the world’s most popular Android smartphone model, due to its attractive curved-screen design, a rich portfolio of software apps, and best-in-class retail distribution across dozens of countries.”

Linda Sui, Director at Strategy Analytics, added, “We estimate Xiaomi Redmi 4A shipped 5.5 million units for fifth place and 2 percent marketshare worldwide in Q2 2017. Xiaomi is becoming wildly popular across Asia. Xiaomi is now the fourth largest smartphone vendor in China and the second biggest across India. Xiaomi is selling a large volume of smartphones through online channels, with key distribution partners such as Flipkart and JD.”

Exhibit 1: Global Smartphone Shipments & Marketshare by Model in Q2 2017 [1]

Global Smartphone Shipments by Model (Millions of Units) Q2 '16 Q2 '17
Apple iPhone 7 0.0 16.9
Apple iPhone 7 Plus 0.0 15.1
Samsung Galaxy S8 0.0 10.2
Samsung Galaxy S8+ 0.0 9.0
Xiaomi Redmi 4A 0.0 5.5
Rest of Market 341.5 303.7
Total 341.5 360.4
Global Smartphone Marketshare by Model (% of Total) Q2 '16 Q2 '17
Apple iPhone 7 0.0% 4.7%
Apple iPhone 7 Plus 0.0% 4.2%
Samsung Galaxy S8 0.0% 2.8%
Samsung Galaxy S8+ 0.0% 2.5%
Xiaomi Redmi 4A 0.0% 1.5%
Rest of Market 100.0% 84.3%
Total 100.0% 100.0%
Total Growth YoY (%) 1.0% 5.5%

Source: Strategy Analytics

The full report, Samsung S8 Becomes World’s Best-Selling Android Smartphone , is published by the Strategy Analytics Smartphone Model Tracker (SMT) service, details of which can be found here:

[1] Numbers are rounded.

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