IDC MarketScape provides an assessment of the worldwide enterprise videoconferencing market and vendors in 2018

FRAMINGHAM, Mass. July 11, 2018 – International Data Corporation (IDC) has just published an updated assessment profiling 12 vendors in the worldwide enterprise videoconferencing market. The IDC MarketScape report positioned Cisco and Microsoft in the "Leaders" segment of the enterprise videoconferencing market for 2018, while vendors such as Avaya, BlueJeans Network, Google, Huawei, Lifesize, Logitech, Polycom, StarLeaf, Vidyo, and Zoom were placed in either the "Major Players" or "Contenders" segment.

"Videoconferencing customers and prospects have a range of choices to consider – from new low-cost, high-quality video endpoints to cloud-based video services – but also the challenge of figuring out which solution is most appropriate for them," according to Rich Costello, senior research analyst, Enterprise Communications Infrastructure at IDC. "Selecting a video solution should be based on several factors including whether suppliers meet the organizational criteria for audio/video functionality, interoperability, collaboration with context, security, compliance, ease-of-use, cost savings and benefits, and the ability to integrate or embed with unified communications (UC) portfolios, business applications, and business workflows."

There can be other customer challenges too, such as cost justification, return on investment (ROI), use case identification, and implementation and support skills. Vendors can offer deployment options for customers – on-premises, managed, hosted, cloud, hybrid – either directly or through channel partners, helping to alleviate some of these challenges. This research presents IDC's critical success factors for the enterprise videoconferencing market, in the short- and long-term, along with an assessment of how vendors measure up to those success factors.

The report, IDC MarketScape: Worldwide Enterprise Videoconferencing Vendor Assessment, 2018 (IDC #US44070317), represents an assessment of the worldwide enterprise videoconferencing market and vendors through the IDC MarketScape model. Buyer input was used to generate this research, including phone interviews of participating vendor clients. This assessment discusses both quantitative and qualitative characteristics that explain a vendor's success in this market. With a focus on the worldwide enterprise videoconferencing market, the evaluation is based on a comprehensive and rigorous framework that assesses vendors relative to the criteria and one another and highlights the factors expected to be the most influential for success in the market in both the short term and the long term.