BT Sport wins UK and Irish rights to Italy’s Serie A football
Aug 13, 2021
11 August 2021
The three-season deal will run through to 2024 and boasts Juventus stars Cristiano Ronaldo and Aaron Ramsey, plus Milan’s Zlatan Ibrahimovic and Napoli’s Kalidou Koulibaly. BT Sport customers will also get to follow members of Italy’s UEFA Euro 2020-winning side including Juventus striker Federico Chiesa, Napoli’s Lorenzo Insigne and Lazio’s Ciro Immobile.
Serie A on BT Sport kicks off on Saturday 21 August and every single match will be broadcast, with at least five live games shown each round, totalling around 200 live games across the season.
Italian football expert James Richardson will also host a new weekly Serie A show taking in all the key storylines from the weekend's action.
Next season is poised to see a renewal of last year’s battle between both Milan clubs for the Scudetto, with Inter finishing first and AC as runners-up in May.
Juventus, who had won the previous nine championships, will be targeting a return to winning ways after they finished in the top four by a single point in 2020/21.
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