Nissan’s Internet is not just another channel to market

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Stephen Kneebone, Vice President; Chief Information Officer and Business Transformation Office, Nissan

“We take an end-to-end view of the customer,” says Stephen Kneebone. He says Nissan finds that big data plays a huge part in the customer journey, from ‘first touch’ online right through to vehicle end-of-life and beyond. All the on-board gadgetry and communications now involved is not just about improving the immediate customer experience, but also there to help Nissan understand how the user is using the vehicle. “ Technology underpins everything we do,” says Stephen.

Filmed at the AutomotiveIT International Congress, London, July 2, 2014

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