Data set to shake up automotive industry

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Martin Leach, Chairman, Magma Group

The new central position of data is going to shake up the automotive industry like never before, Martin Leach tells Martyn Warwick. For years it's been disconnected, via its distributors and dealers, from its customers. That's a classic old-style industry position. But the intervention of IT will bring car companies away from B2B and back into intimate contact with customers.

Filmed at the AutomotiveIT International Congress, London, July 2, 2014.

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