Proximus on building API packages that appeal to enterprises
By James Pearce
Oct 12, 2026
Ievgen Martsin, VP Product, Proximus Global
Ievgen Martsin, VP of product at Proximus Global, explains why operators should sell outcomes instead of APIs and build packages that appeal to enterprise customers. He also discusses adopting AI in a solution-friendly way, use cases for AI voice, including answering business calls and processing queries, and engaging enterprises in a continuous learning journey.
Recorded September 2026
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