Network APIs

How AI and APIs are transforming telco CPQ

By Guy Daniels

Oct 20, 2025

Greg Tilton, VP, Quote & Order, CSG

Configure, Price, Quote (CPQ) is a software solution that streamlines and automates the sales process from product configuration to quote generation. Greg Tilton of billing and customer care systems vendor CSG discusses the critical architectural considerations for integrating software-as-a-service (SaaS)-based, telco-specific CPQ into OSS/BSS stacks, noting how well APIs and microservices manage complexity. He also shares how the data models support rapid product launches and real-time offer adaptation, as well as the impact of AI and machine learning (ML) on pricing optimisation and personalisation.

Recorded October 2025

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