Can GEDI be a force in telco sector insight discovery?
By Ray Le Maistre
Jun 24, 2026
Paul Nolan, Co-Managing Director, The Hoffman Agency, UK
With so much information being shared by the telecom sector every day, is it possible to identify the most trusted sources of industry insights? Public relations firm Hoffman has developed GEDI (Generative Engine Discovery Insights) to figure out how large language models (LLMs) make decisions, how they gather information, and which sources are deemed to be trusted by the generative AI platforms to deliver valuable responses to specific prompts, explains Paul Nolan, co-managing director at The Hoffman Agency UK.
Recorded June 2026
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