Building the next-gen software governance model with open platforms, automation and AI

At DTW Ignite in Copenhagen, Red Hat’s Ricardo Gulla, Telefónica Deutschland’s Elisabeth Schnappinger and Tech Mahindra’s Upendra Dharmadhikary examine how AI and automation are reshaping software asset management from an administrative, licence-counting function to a strategic discipline. They also discuss predictive modelling, the reliability and security of open source, the shift toward on-demand, AI-driven consumption licensing – and why human oversight will remain essential.

Featuring:

• Elisabeth Schnappinger, Head of Software Asset Management and FinOps, Telefónica Deutschland
• Ricardo Gulla, Global Account Executive, Red Hat
• Upendra Dharmadhikary, Senior Vice President & Managing Partner of Consulting, Tech Mahindra

Recorded June 2026