Accenture acquires Byte Prophecy to enhance AI and digital analytics capabilities in emerging markets

May 18, 2020 – AHMEDABAD, INDIA: Accenture (NYSE: ACN) has acquired Byte Prophecy, an automated insights and big data analytics company based in Ahmedabad, India, to meet the growing demand for enterprise-scale AI and digital analytics solutions across the region.

The acquisition will add nearly 50 data science and data engineering experts, with a particular focus on insight automation, to Accenture Applied Intelligence. The move will deepen existing consulting and technology capabilities that help clients in areas such as data foundations and advanced analytics.


“Across industries, decision making has become more complex, and businesses are increasingly relying on advanced analytics and AI to ensure insight driven, rapid decision making,” said Piyush N. Singh, Accenture’s market unit lead for India and sales lead for Growth Markets. “Beyond advanced technology capabilities, Accenture brings our clients a co-innovation mindset, and in Byte Prophecy we found a partner with the right mix of technology and consulting skills, and a client-centric innovation culture.”

Founded in 2011, Byte Prophecy has worked closely with Accenture Ventures since 2018 on open innovation efforts, collaborating and co-innovating with Accenture and its clients in Asia Pacific on advanced data and analytics projects.

“Our team has already been working with Byte Prophecy over the past two years, and together we’ve helped clients build the strong data foundations that are the cornerstone for successful AI adoption,” said Athina Kanioura, Accenture’s chief analytics officer and global lead for Applied Intelligence. “Officially making Byte Prophecy’s people and capabilities part of Accenture is a testament to the shared vision of shared success we’ve seen in our joint efforts.”

“Our experience working with Accenture has helped us better understand customer pain points and fine-tune our solution to respond with greater agility to clients’ needs,” said Mrugank Parikh, co-founder, Byte Prophecy. “The opportunity to become part of Accenture Applied Intelligence will enable us to jointly build stronger assets and expand our services to more clients in the emerging markets. We are excited about our journey ahead and are looking forward to exploring the wide opportunities this union will bring to our people and clients.”

Accenture’s acquisition strategy involves delivering on existing, as well as emerging client needs with speed and scale. Over the past year the company has made Applied Intelligence acquisitions in Australia, Spain, North America and the U.K. to enhance its portfolio of technologies and help clients across those markets scale AI.

Financial terms of the acquisition were not disclosed.

About Accenture

Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services. We combine unmatched experience and specialized capabilities across more than 40 industries — powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. With 509,000 people serving clients in more than 120 countries, Accenture brings continuous innovation to help clients improve their performance and create lasting value across their enterprises. Visit us at www.accenture.com.

Applied Intelligence is Accenture’s approach to scaling AI for our clients. We embed AI-powered data, analytics and automation capabilities into business workflows to accelerate time to value. Our expertise in defining end-to-end strategy, combined with deep data infrastructure capabilities, cognitive services and industrialized accelerators help smooth clients’ path to AI adoption, extending human capabilities and supporting clients in scaling AI responsibly.

Recognized as a leader by industry analysts, we collaborate with a powerful global alliance, innovation and delivery network to help clients deploy and scale AI within any market and industry. Follow @AccentureAI and visit www.accenture.com/appliedintelligence.