What is 5G Max and how is it changing lives in the Philippines?

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Tony Poulos, TelecomTV (00:12):
Greetings and welcome to Win-Win Live. I'm Tony Poulos, contributing editor from TelecomTV. Today we have Anastacio Martirez, better known as "Boy", who's the Chief Operating Officer at Smart Inc in the Philippines. And with us, he's here with us to share his experiences and insights on the new Smart 5G Max experience.

Anastacio "Boy" Martirez, Smart Inc (00:33):
Thank you Tony. Glad to be here.

Tony Poulos, TelecomTV (00:36):
We also have a special guest with us. Hello, Win-Win. It's great to see you today. Win-Win is an AI agent that will join our conversation today and bring us some unique insights. Could you explain a little bit about 5G Max?

WinWin (00:53):
Thank you, Tony. 5G Max represents next generation connectivity experience that Smart creates for Filipino users. It's centered around three major upgrades, ultra fast speeds, exceeding 500 megabits per second, real-time response and under 10 milliseconds. And a stable coverage network built with proprietary technology. This not only enhances entertainment and work efficiency, but paves the way for a fully digitalized lifestyle where 5G is an essential tool for daily life.

Tony Poulos, TelecomTV (01:29):
Thank you. Win-win, win-win has also prepared a thoughtful gift for this interview and we will reveal it together at the end of the video. So let's begin with our first question to our guest. Boy, as a leader of 5G development in the Philippines, Smart recently launched 5G Max. Could you tell us more about your core objectives for this strategy?

Anastacio "Boy" Martirez, Smart Inc (01:49):
Sure. There are three things that I would like to say for each point. We'll form my answer to your question, Tony. The first point is about our service, our 5G Max service. It has three components. It's ultra fast speed at more than 500 MVPS, ultralow latency at lower than 10 milliseconds and ultra reliable connectivity. So it's all ultra. The second part is our commitment 5G Max as our commitment to the Filipinos, the whom reserve 5G Max, like I said, is our commitment to give Filipinos world-class service, world-class, mobile service. And number two, it is in the future a promise to scale the adoption to more Filipinos so that that way we improve their lives and we make them thrive in the digital world.

Tony Poulos, TelecomTV (02:44):
Wow. Speeds exceeding 500 megabits per second and latency below 10 milliseconds are seriously impressive numbers. How is Smart translating these technical advantages into emotional connections with users?

Anastacio "Boy" Martirez, Smart Inc (02:59):
Let me say that Smart at our core is a customer centric company, so therefore we treat all our clients with all the centricity of customer satisfaction. We aim to delight our customers and we have an exciting content of partners to do that. We have, for instance, Netflix, HBO, max TikTok and whatever. The more important thing is that we have our own compelling content that we develop ourselves for. The simple reason that we have an affiliate company on TV five on Signal that allows us to develop our own micro drama content that we will give to our customers and amaze them.

Tony Poulos, TelecomTV (03:41):
This demonstrates just how critical involving subscribers and partners in the early stages of any product development and release. But how does Smart 5G Max experience improve the lives of Filipinos?

Anastacio "Boy" Martirez, Smart Inc (03:53):
Well, Smart 5G Max brings mobile experience to the max. As it implies it'll make Filipinos thrive in the digital world. Now how? First through productivity, we will bring productivity at work and at school through crystal clear video calls and access to cloud-based apps. We will also provide fast transactions on mobile wallet. And number three, we would like to provide better experience in terms of seamless streaming, lag free mobile gaming, and everything that 5G offers to our customers.

Tony Poulos, TelecomTV (04:30):
Well, these are all examples where 5G Max is making a big difference by making the speedy delivery and improved experience of diverse services to all sectors of the community. But speaking of providing more convenience to Filipinos, you are gearing up to revive Smart money. Can you tell us more about this bold move?

Anastacio "Boy" Martirez, Smart Inc (04:48):
Certainly. Smart Money is a legacy that we have built back at the turn of the millennium. We were the first digital wallet to offer such in the world. We are rebirthing that now and we would like to give this to our customers in a more engaging and powerful way by making payments easier, faster, and simpler. And this we will do on the back of our 5G network.

Tony Poulos, TelecomTV (05:18):
Look, I know there will be many people in the Philippines looking forward to the revival of Smart Money. I remember it well when it was first released. It was such a world leading trendsetter at that time. Now, what is your message to Filipinos about embracing 5G?

Anastacio "Boy" Martirez, Smart Inc (05:33):
Well, stick with us. We will give you world-class mobile service, and that's a promise. We will make life more enjoyable and we'll make you thrive in the digital world.

Tony Poulos, TelecomTV (05:43):
Not just meaningful innovations at your customer's fingertips, I suppose, but it's instant access to information and knowledge. I do like the analogy of more connected and smarter Philippines. Over to you, win-win. What do you think about the benefits 5G Max in the Philippines and what it brings?

WinWin (06:02):
The breakthrough of 5G Max lies in transforming technology into social momentum. It accelerates remote education and accessible healthcare. Empowers sess digital transformation and through close collaboration with local ecosystem partners turns high-speed connectivity into a cornerstone of cultural co-creation and the digital economy. As an ai, I'm particularly excited to see more localized innovations, which will truly embody the vision of a smarter Philippines.

Tony Poulos, TelecomTV (06:37):
Well, thank you all for sharing these insights on the Smart 5G Max experience. It's exciting to see how Smart is leading the way in delivering a world-class 5G ecosystem in the Philippines. We look forward to seeing how these innovations continue to evolve. Now it's time to reveal the special ending from Win-Win. Hi Win-Win. Based on our discussion. Just now, what do you have for us? Thank you for joining us here at Win-Win Live. See you all next time.

Please note that video transcripts are provided for reference only – content may vary from the published video or contain inaccuracies.

Anastacio "Boy" Martirez, Chief Operating Officer, Smart Inc.

Anastacio ‘Boy’ Martirez, chief operating officer of Smart Inc, tells TelecomTV about the company’s new 5G Max, offering speeds in excess of 500 Mbit/s and latency below 10 milliseconds. He explains how it is transforming entertainment, work efficiency and overall digital lifestyle for Filipinos, and reveals Smart Inc’s strategy for scaling 5G adoption and the anticipated revival of Smart Money. Discover the potential of 5G Max to revolutionise connectivity and digital services in the Philippines, marking a significant step towards a smarter, more connected community.

Recorded March 2025

 

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