'Big Data' is this year's black and it's often seen as being about size or volume. But for companies it's really about the combination of data available inside the organisation coupled with data that may come from outside, Aimie Chapple, Managing Director, Management Consulting at Accenture, tells Martyn Warwick. The key - and where M2M crosses over with Big Data - is to combine different data sources and types to create value?

This interview was conducted in London at FT Innovate 2012, an international conference designed to showcase ways of employing new technologies and big data to unlock new markets.