Facebook launches its Internet.org app in Africa
Internet.org app © Facebook
Facebook’s mission to bring the internet to the unconnected gets underway with the launch of a special app for its Internet.org project. The app collates 13 separate services, including Facebook naturally, into a single package. It will be offered without any impact on data charges – in other words, zero-rated services.
The app will launch in Zambia first, through a partnership with Bharti Airtel, although there are plans to roll out the service to other countries later. It appears that it is an Android-only app at this time.
“Over 85 per cent of the world’s population lives in areas with existing cellular coverage, yet only about 30 per cent of the total population accesses the internet,” said Guy Rosen, Product Management Director at Facebook. “Affordability and awareness are significant barriers to internet adoption for many and today we are introducing the Internet.org app to make the internet accessible to more people by providing a set of free basic services.”
The services included in the app are:
- Facts for Life
- Google Search
- Go Zambia Jobs
- MAMA (mobile alliance for maternal action)
- WRAPP (women’s rights)
- Zambia uReport
Bharti Airtel desperately needs some joy in Africa, where the mobile group is struggling financially, as reported in its latest quarterly results. But whether or not a zero-rated service like this is the right way to go remains to be seen. Yes, it brings free internet access to millions of people, but at a cost other than monetary.
We might be wrong to say this; perhaps the end result is more important than the means to achieve it. But there is a lot of resistance to zero-rated services. Facebook CEO Mark Zuckerberg’s declaration back in February at the Mobile World Congress that he wanted to make basic internet access free “for the next five billion” and that telcos should carry some key services (including his own) at no cost didn’t go down too well with the establishment. And not all regulators and authorities like the idea either.
But whatever we think, it’s here. Internet.org has started its rollout programme, and it would be unwise to underestimate it.
“With this app, people can browse a set of useful health, employment and local information services without data charges,” said Rosen. “By providing free basic services via the app, we hope to bring more people online and help them discover valuable services they might not have otherwise.”
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Centralized procurement models will dominate in the future. But monetizing privacy doesn't need to be the only settlement method. Market driven balanced settlements (whose rates reflect marginal cost) at all layers and boundary points will work to achieve the same effect. Little work has been done on understanding settlements as price signals and incentives both horizontally and vertically to effect rapid and coordinated investment. The IP stack, for all its supposed benefits, lacks price signals and incentives between networks. It's either flat rate between networks and large enterprises (hybrid/cloud) paid for by participation in the Google dominated ad exchange ecosystem. It doesn't have to be that way. Settlement free (bill and keep) will be seen as an historical aberration and mistake. What's needed is a move on the part of regulators and service providers from a cost-based pricing to a value-based pricing approach.