Consumers feel physically and emotionally invested in immersive experience

A new report from Strategy Analytics’ Consumer Sentiment Analytics (CSA) group, VR Consumer Sentiment Snapshot: Immersion Satisfaction High Among Oculus Buyers, has examined over 2,100 Oculus Rift consumer reviews to analyze consumer sentiment. Tweet this

September 27, 2018 - Boston: (BUSINESS WIRE) The video game industry is an ever-changing multibillion dollar industry with augmented and virtual reality the industry’s next areas of focus. Oculus and HTC have jockeyed for position atop of the PC-based VR industry for the last two years, trying to create the most immersive VR experiences for consumers. With Oculus edging ahead, a new report from Strategy Analytics’ Consumer Sentiment Analytics (CSA) group, VR Consumer Sentiment Snapshot: Immersion Satisfaction High Among Oculus Buyers , has examined over 2,100 Oculus Rift consumer reviews to analyze consumer sentiment. Consumer Satisfaction for the Oculus Rift is high.

Key Report Findings

• 80% of consumers rated the device 4-stars or better with a majority of those rating it as a 5-star device.
• Specifically, immersion satisfaction among Oculus owners is also high, with 84% being satisfied.
• Among the key issues with Oculus cited by consumers were the ‘screen-door’ effect (a picture not scaling correctly), audio not playing properly and headset design not fitting.

Adam Thorwart , Lead Analyst and report author commented:

“Oculus Rift consumers feel physically and emotionally invested in the experience created by this VR device. Consumers are clearly more than satisfied with the level of immersion provided by the Rift which indicates that PC-based virtual reality has staying power.”

Kevin Nolan , VP, UXIP added:

“The Oculus clearly provides satisfaction. But for PC-based VR to make a greater impact, device manufactures will have to improve hardware designs and work closely with content developers to improve picture quality.”