Tech Mahindra Ltd. a leading provider of digital transformation, consulting and business reengineering services and solutions, announced today the setting up of a media innovation lab in Manchester, United Kingdom, to develop next generation solutions. The announcement was made on back of IBC 2019 (International Broadcasting Convention) held at Amsterdam RAI Fairground.

The media innovation lab in Manchester will leverage Amazon Web Services (AWS) offerings and fuel co-innovation, targeting media customers in Manchester Media City and nearby regions. The lab will help in delivering qualitative content to end customers quickly and monetize the value of content faster. The lab will focus on future business models and underlying use cases focusing on millennials, Gen Z and Gen X.

Vikram Nair, President, EMEA Business, Tech Mahindra, said, “The media and entertainment industry is transforming at a rapid pace, and as a digital transformation partner, we need to be participative in that change to drive maximum growth. As part of our TechMNxt charter, Tech Mahindra is leveraging next generation technologies to drive innovation to deliver enhanced experience to customers globally. We already have a Makers Lab in Manchester that focuses on innovation to solve real business problems, the media innovation lab is a continuation of our journey towards creating future ready solutions.”

Tech Mahindra has already built cutting-edge solutions for media customers globally using AWS. For instance, the Telco Media Convergence solution provides a hyper-converged experience to telco customers by allowing them to access content of their choice with the utmost ease. Further, Tech Mahindra has also built a product SPOTON to automate 80-85% of the manual work required to quality check audio, video, and issues on compliance, and to reduce the time to air for content. Additionally, Tech Mahindra has also built a Blockchain-based Digital Content Track and Trace solution that helps in tracking content distribution, revenue, and contracts efficiently.