Omdia announces partnership with JustWatch to deliver industry-leading VoD intelligence

26 May 2020: Omdia has partnered with JustWatch to strengthen its video-on-demand (VoD) competitive intelligence through the integration of industry-leading content analytics.

JustWatch is now Omdia’s international titles partner, affording Omdia data covering international movie and TV content available on VoD services to deliver customers enhanced reporting of the global channel and programming content industry through Omdia’s suite of media and entertainment subscription products.

For companies seeking the highest granularity and frequency of titles data for competitive intelligence and price monitoring to stay ahead, JustWatch’s VoD API service provides daily tracking by title for 46 countries, 800+ streaming services and five years of historic data.

“Monitoring and reacting to changing catalog composition can make the difference between success and failure in the fast-developing VoD market,” said Omdia President, Mike Phillips. “The combination of JustWatch’s data and Omdia’s market insights will serve as the industry’s most powerful tool for gaining a competitive advantage in online channel and video services.”

“Omdia is a great partner for us when it comes to analyzing our extensive data about the streaming landscape worldwide. Omdia’s insights on the competitive landscape of the media market are standing out from any market research and analysis firm and we are looking forward to a strong partnership in the rapidly growing VoD market,” said David Croyé, CEO, JustWatch.

About JustWatch

JustWatch ( grew into the biggest international streaming guide with over twenty million users across 46 countries in less than five years.

JustWatch aggregates hundreds of streaming services and makes it easy to find out where you can legally watch movies and TV shows. One search - One watchlist - One streaming startpage with personal recommendations.

On the B2B side, JustWatch works together with a growing number of big partners who use the JustWatch API data for competitive intelligence and market research. Others integrate the JustWatch where-to-watch options around their entertainment content.

JustWatch’s business model is based on three pillars, 1. Entertainment media buying on YouTube, Facebook/Instagram based on JustWatch first party data. 2. Direct partnerships through premium listings with streaming services on the JustWatch platform. 3. Competitive market data and insights for the streaming industry.

JustWatch is headquartered in Berlin, Germany and has offices in New York, London and Paris and has over 50 employees and is growing fast.

About Omdia

Omdia is a global technology research powerhouse, established following the merger of the research division of Informa Tech (Ovum, Heavy Reading and Tractica) and the acquired IHS Markit technology research portfolio.

We combine the expertise of over 400 analysts across the entire technology spectrum, analyzing 150 markets publishing 3,000 research solutions, reaching over 14,000 subscribers, and covering thousands of technology, media & telecommunications companies.

Our exhaustive intelligence and deep technology expertise allow us to uncover actionable insights that help our customers connect the dots in today’s constantly evolving technology environment and empower them to improve their businesses – today and tomorrow.

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