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Unthinkable is essentially an invitation to lead the change. So what do I mean by that? It's based on the observation that the world around us is increasingly unthinkable. We're facing so many changes and challenges, and what that does to our brains is it makes us kind of feel uncertain, unclear, disoriented, and not clear about what we're supposed to do. And let me give you a couple of examples. We are here today at the AI Native Telco Forum, Telco's talking about AI being AI native. We're in Europe, which is seriously thinking and talking about war on its soil. And we're in a world where the US is backing out of scientific consensus on climate change. All three of those things were unthinkable a short while ago, and now they are the reality closer to home. There's a whole bunch of stuff.
(01:24)
So some things we've looked at, things like the tariffs, the US tariffs, the impacts of that, our telcos fit for an AI world. Telcos tend to think about how do we apply ai? We're saying, well, actually, it's not just that. It's what about all the rest of the stuff that AI does and will do to your world, but also things like AI voice, and it's not just about ai, but a lot's about AI right now because it's probably the biggest change or the biggest actionable change vector that most telcos can apply. So Dean and I thought, well, we can't change all this. We could. This is Dean Bubley. Well, we can't believe it or not on our own, change the world. However, what we can do is provide the tools and the environment for people to embrace change better, more quickly and more effectively. And we believe bringing our skills to that is a great way to do it. And we're delighted that Telecom TV has joined with this and bringing their skills to help us develop and amplify that in the marketplace. So it's a collection of myself, Dean, and Telecom TV, and there's a mixture of online and in person stuff. So that's what unthinkable is. It's all unthinkable.
Please note that video transcripts are provided for reference only – content may vary from the published video or contain inaccuracies.
Facing unprecedented market turmoil and challenges, the telecom industry needs a new approach. In this video, Andrew Collinson of Connective Insight dives into "Unthinkable," an initiative offering the strategies and insights telcos need to adapt, embrace, and ultimately lead through this transformative era.
The speed and nature of change in telecoms are accelerating faster than ever. And to keep pace with events, we need to move faster, think more quickly and tackle head-on the unspoken questions and uncomfortable scenarios the industry is all too often challenged with.
Unthinkable is a groundbreaking collaboration between TelecomTV and industry brainiacs Dean Bubley (Disruptive Analysis) and Andrew Collins (Connective Insight), designed to take a dive deep into the questions others aren’t asking – or answering – and explore strategies to deal with disruptions that were previously unthinkable.
Recorded October 2025
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