18 Oct 2016, Shenzhen China – ZTE Corporation (0763.HK / 000063.SZ), a major international provider of telecommunications, enterprise and consumer technology solutions for the Mobile Internet, today announced the launch of its Big Video 4K+ solution for the European market at the Broadband World Forum (BBWF) 2016. The solution demonstrates ZTE's latest smart terminals and Big Video-based smart home service, and has received much attention and recognition from visitors and customers at BBWF.
Media and telecom network technologies are undergoing rapid changes as people continually seek a better video experience. The vivid and smooth ultra-HD video experience brought by services such as 4K, 8K, virtual reality (VR) and augmented reality (AR) will be the next key industry trend. As such, in developed markets like Europe, there is a pressing need for telecom operators to expand their ultra-HD video business to drive profits.
ZTE's Big Video 4K+ solution consists of four sub-solutions, namely fixed-mobile convergence, intelligent operation, intelligent maintenance and 4K smart terminal.
Mr. Cui Liangjun, VP of ZTE, commented,
"The market consolidation is accelerating and it is important for operators to quickly integrate their fixed network and mobile networks to offer Big Video services that can address this increasing customer need. ZTE's 4K+ solution provides fixed-mobile convergence to support the convergence of fixed and mobile service platforms, content delivery networks (CDN) and multi-screen terminals. The solution is designed to meet diversified customer requirements and bring users an ultimate video experience with key features including unified platform, cloudized deployment, intelligent operation and maintenance (O&M), multi-screen access and, most importantly, ultra-high definition.
“Our Big Video 4K+ solution provides our customers with efficient and intelligent O&M and real service innovation to increase revenue," Mr Cui continued. "Intelligent and open are the keywords to our customers’ success.”
The ZTE Big Video 4K+ solution provides intelligent operation and intelligent maintenance based on a big data platform. With powerful data mining and analysis, management, and scalability, the solution offers customers a visualized online maintenance management (OMM) portal and end-to-end intelligent fault location to improve terminal users’ video experience. Meanwhile, the intelligent operation platform supports precision marketing, targeted advertising, personalized EPG, as well as providing data support for innovative digital services required by industries such as medical care, education and travel. The solution's big data based multi-dimension user analysis and modelling capability provides reference for users when making operation-related decisions.
At this year's BBWF, ZTE also showcased other products and solutions bringing customers and users a "true 4K, intelligent and convergence" experience including Android TV set-top-boxes, home media centres and other smart 4K UHD terminals.
As Mr. Cui commented, “The ZTE Big Video 4K+ solution is the most valuable solution at the initial stage of Big Video development. The solution can help customers rapidly build an end-to-end platform that provides an optimal video experience, thus enhancing competitiveness strength and achieving an all-win situation.”
ZTE maintains the leading position in the Big Video market, with deployments in more than 80 commercial offices globally, a total system capacity of 50 million users, and more than 90 iCDN offices, with a total concurrency capability of 50T+.
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