Orange and Partner Communications announce a new framework agreement for their relationship
Jun 30, 2015
Paris, Tuesday, June 30, 2015
The two companies will assess Partner’s position within the dynamics of the telecommunications marketplace in Israel.
Orange (ORAN.PA) a leading French Telecommunications operator serving 247 million customers worldwide (“Orange”) and Partner Communications Company Ltd. (NASDAQ and TASE: PTNR), a leading Israeli communications company (”Partner”), announce that they have signed an agreement which creates a new framework for their relationship.
The two companies will use a detailed market study to assess Partner’s position within the dynamics of the Israeli telecommunications services marketplace.
The agreement provides both Partner and Orange the right to terminate the current Orange brand license agreement (the “BLA”): If Partner does not exercise its right to terminate within 12 months, either Partner or Orange may terminate the Brand Licensing Agreement during the following 12 months.
In addition, the agreement provides for total payments of €40 million to Partner from signing the agreement until completion of the market study, and an additional €50 million should the BLA be terminated within 24 months.
In the event of a rebranding by Partner, all Orange R&D and innovation activities in Israel would be rebranded with the Orange name, although Orange would be restricted from engaging in telecommunications services.
Orange’s Deputy CEO Mr. Pierre Louette, stated “ Orange is pleased to enter into this new framework for our relationship. This resulted from our productive discussions over the past weeks. The Israeli telecommunications market study should provide a clear view to determine the best option for Partner, and we are committed to support this objective. For Orange, Israel is a strategically important country and we have a long term commitment to it, including our innovation activities through the Orange affiliates in Israel. ”
Partner’s Chairman of the Board of Directors, Mr. Adam Chesnoff, stated, “ We are pleased to have reached a new agreement with Orange further to our 17-year relationship with the brand and to have established a new framework for our future relationship with Orange .”