Mediaset - Telecom Italia strategic agreement: the whole “Premium Online” offer on TIM's ultrabroadband networks
Via Telecom Italia
Aug 6, 2015
Rome, 5 August 2015
Telecom Italia Group and Mediaset have signed a partnership that will allow TIM customers to access the new “Premium Online” TV offer through the TIMvision set-top box, thanks to the transmission capacity of TIM's broadband and ultrabroadband networks.
The two companies emphasise the importance of the agreement, which leads to new business synergies in the digital economy, combining quality entertainment content with the latest generation network infrastructure.
As per the accord, fixed and mobile TIM consumer customers will get maximum value by having access to the whole “Premium Online” proposal enriched with exclusive offers from September.
The partnership strengthens TIM's strategy in the spread of innovative services, confirming its role as technological enabler bringing to its customers a new entertainment and connectivity model thanks to its ultrafast network.
For Mediaset, the partnership represents an opportunity to offer its Premium customers the benefit of maximum quality both in TV content and in web connection at the same time. While also allowing the audience of TIM customers to access an incomparable digital TV offer. With "Premium Online", all the contents of the Mediaset Premium service are available on the web for the first time: live, on-demand and in HD, on all devices. With 22 live channels and over 6,000 content items on demand that can be viewed on over 400 different devices, from tablets to smartphones, PCs to games consoles. And the offer will include all the live football in HD.
The joint offer will be finalised making use of the know-how and respective skills in technology and publishing; in addition, an App will be created and built in to make the service directly available on the home TVs through the TIMvision set-top-box as well as through smart TVs and mobile devices.
The offer will be aimed at people who have a TIM fibre optic or ADSL connection that can also be used on 3G and 4G mobile networks and will be a driver for the development of ultrabroadband. Thanks to the transmission capacity of the fibre, with connections at speeds from 30 Mbps, TIM brings its customers the rich programming of “Premium Online” also in High Definition (films, TV series, children and sport), and live football also on-demand, with Champions League games and the Serie A TIM Premium teams.
“Telecom Italia goes ahead in its strategy of alliances with the greatest national and international content operators, so as to offer our customers the best television productions and incentivise the use of the infrastructure for broadband and ultrabroadband connections, which represent the future not only for the entertainment market, but also for the growth of the Country's economy”, stated Marco Patuano, Chief Executive Officer of Telecom Italia . “The agreement with Mediaset confirms once again the trust that the best media companies have in developing their business through TIM’S ultrabroadband, in which we are investing 5 billion euros to ensure dissemination of the new generation networks and European level service quality within the next two years.”
“We are pleased that the Telecom Italia Group has recognised that 'Premium Online' is an undeniable offer for its customers”, said Marco Giordani, Chief Executive Officer of RTI (Mediaset ). “The quality and the exclusive nature of Mediaset Group's TV content prove to be essential for the real spread of ultrabroadband in our country. It is a first major step towards the creation of the much sought-after triple/quadruple play offer, which will truly integrate contents and technology. An innovation that in Italy too can change the consumer experience in terms of the convenience and efficiency of the service and in terms of cost".
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