Closing the AI attribution gap between deployment and financial outcomes

Why so few operators can prove their AI return on investment

During this panel discussion, experts from Deutsche Telekom, Everpure and TM Forum examined why so few operators can connect AI deployments to financial outcomes, and why those that can are not necessarily the industry’s biggest AI investors. They debated whether this reflects a measurement or disclosure problem, and what needs to change in terms of how telcos design AI programmes, work with partners and report results to boards and investors.

Broadcast live Sept 2026

Participants

Alex Boyd

Director Systems Engineering, Telcos, Everpure

Basma Driss

Domain Lead AI & Automation Technology Vendor Management, Deutsche Telekom

Joann O’Brien

VP Composable IT and Ecosystems, TM Forum