MWC26: How Pakistan’s Jazz became a digital service provider

Aamir Ibrahim, CEO, Jazz

Aamir Ibrahim, CEO at Pakistan’s Jazz, explains why and how the company has evolved from a monolithic telco to become a digital service provider under the name Jazz World, reveals the key role that its financial services offering Jazz Cash and its streaming service Tamasha play in its expanding portfolio, and looks ahead to Pakistan’s upcoming 5G spectrum auction.

Recorded March 2026

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