Telekom Srbija on building a company that operates on AI
By James Pearce
Oct 28, 2026
Natali Delić, Chief Strategy and Digital Officer, Executive Board Member, Telekom Srbija
Natali Delić, chief strategy and digital officer as well as executive board member at Telekom Srbija, explores the role AI can play in creating new opportunities and revenue streams, explains why efficiency must be translated into real business value and how operators can offer AI services to enterprise customers. She also discusses where cultural change needs to start and why the middle management layer will play a crucial role in AI adoption, and shares her advice for building a company that operates on AI.
Recorded October 2026
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