• Nokia and Cellcom Israel to deploy Sensing as a Service, creating the first real-time and dense environmental data offering in Israel
• Environmental sensors will be placed on existing radio base station sites  
• Enterprises, public safety authorities and cities can subscribe to the data for additional monetization opportunities  

Kfar-Saba, Israel - Nokia and Cellcom Israel have signed a Memorandum of Understanding to deploy Sensing as a Service in Israel. The aim is to create a real-time environmental data offering for the first time in Israel using Cellcom Israel's existing radio infrastructure.

Nokia Sensing as a Service allows the re-use of existing radio sites to deliver real-time, comprehensive environmental data including information about noise, wind, dust, air quality and hazardous gases. Cellcom Israel's customers in enterprise, transport, healthcare, cities and utilities can subscribe to the data and use it to build new types of services such as real-time allergy alerts, traffic routing based on pollution levels, and city, road and park planning, including green biking routes.

Additionally, by placing sensors at existing sites, the operator will get a new type of data associated with their field equipment that will allow them to decrease costs, for example by aligning air conditioner temperatures on all sites, detecting tower and structural vibrations, and predicting sand storms.

As part of the solution, Nokia manages the infrastructure and builds a full turnkey solution while customers focus directly on their key strengths: local sales and marketing.

Together with Cellcom Israel, Nokia will also deploy a blockchain-based IoT data shop which will allow both companies to increase the transparency of IoT data monetization and drive new opportunities to innovate with ecosystem data.

Ron Shvili, CTO of Cellcom Israel, said: "We are always looking at innovative ways of improving our efficiency and creating new revenues. Nokia's Sensing as a Service meets both requirements. By placing environmental sensors in our base station sites, we can collect data that we can sell to enterprises, public safety authorities and cities while running our sites more cost effectively."

Thierry Boisnon, Head of Portfolio and Investment Management Strategy for Global Services at Nokia, said: "Sensing as a Service is a great example of what IoT can do to tap the potential of data. It allows reusing existing infrastructure with great possibilities and very little risk."