How more standards could help the move to Media 4.0

May 16, 2018

Brought to you by IBC

Metadata is crucial as an enabler of automated production and targeted content. Would a standard help?

When a broadcaster shoots and distributes content, they are throwing away up to 95% of their raw material. For live broadcasts the figure is closer to 99%. Yet this massive wasted asset could be monetised if it can be accessed and shared online by anyone, or better still anything, within the media company.

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