How more standards could help the move to Media 4.0
May 16, 2018
Metadata is crucial as an enabler of automated production and targeted content. Would a standard help?
When a broadcaster shoots and distributes content, they are throwing away up to 95% of their raw material. For live broadcasts the figure is closer to 99%. Yet this massive wasted asset could be monetised if it can be accessed and shared online by anyone, or better still anything, within the media company.
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