EU TV execs demand ad measurement reform

Mar 25, 2019

  • 93% of TV execs call for new ad measurement
  • Industry wide data assets are critical for advertisers
  • BBC: “Broadcasters need to look harder at collaboration”

Execs at the BBC, Canal+ and RTE have called for greater cross-broadcaster collaboration and the sharing of data in a bid to better understand audiences and boost advertising opportunities.

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