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Media & Entertainment

Media & Entertainment

Customer Experience vs Customer Engagement Video

Oct 30, 2018

Hosted by:
IBM
Topics:
Media & Entertainment
Speakers:
Drew Crisp, George Bevir, Guy Daniels
  • IBM

Customer Experience has been at the top of the C-Suite agenda for a number of years now. However, it is no longer about just improving customer touch points in existing services, but rather the goal now is to drive different forms of engagement that develop new markets, new revenue streams and new business efficiencies. The way people consume and experience media and content is shifting, as is the nature of services that Telcos look to offer their customers. Telco and Media & Entertainment companies need to look for new ways to engage customers to address the challenge of commodity markets and industry convergence. The question is, how?

Dancing with Disruption: Incumbents Hit Their Stride

Today, winner-take-all organizations are on the rise, but collaborative ecosystems are flourishing as well - Which way to the future?

 

DOWNLOAD THE REPORT


To view a blog on this subject written by Andrew Crisp, please click here

To learn more from IBM please click here - http://ibm.biz/BdYb5S

TelecomTV and IBC 365

Speakers

Drew Crisp

IBM Executive Partner Communications Sector, Digital Leader

George Bevir

Editor, IBC365

Moderator

Guy Daniels

Director of Content, TelecomTV

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