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Gary Bunney, CEO MDS Global
Billing as a Service maximises IoT app monetisation
It is remarkable but true that the value to be realised from monetising an IoT application is eight times greater than the value gained from straightforward connectivity. Gary Bunney explains that MDS can ensure an IoT app will deliver its optimum monetisation because the company's Billing as a Service capability is designed to handle even the most complex monetisation processes. Basically, MDS helps service providers monetise not just data and call traffic but all the different dynamics pertaining to an application to ensure that maximum value is generated.
Filmed at: MDS Global, Roundtable, London
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