TelecomTV TelecomTV
  • News
  • Videos
  • Channels
  • Events
  • Network Partners
  • Industry Insights
  • Directory
  • Newsletters
  • Digital Platforms and Services
  • Open RAN
  • Cloud Native Telco
  • Telcos and Public Cloud
  • The Green Network
  • Private Networks
  • Open Telco Infra
  • 5G Evolution
  • Access Evolution
  • Edgenomics
  • Network Automation
  • 6G Research and Innovation
  • Security
  • More Topics
  • Network Partners
  • Industry Insights
  • Directory
  • Newsletters
  • |
  • About
  • Contact
  • |
  • Connect with us
  • Digital Platforms and Services
  • Open RAN
  • Cloud Native Telco
  • Telcos and Public Cloud
  • The Green Network
  • Private Networks
  • Open Telco Infra
  • 5G Evolution
  • Access Evolution
  • Edgenomics
  • Network Automation
  • 6G Research & Innovation
  • Security
  • Connect with TelecomTV
  • About
  • Privacy
  • Help
  • Contact
  • Sign In Register Subscribe
    • Subscribe
    • Sign In
    • Register
  • Search

Internet of Things

Internet of Things

The Connected Car Must Enhance Consumer Relationship with Vehicle OEMs

Via Strategy Analytics Press Releases

Oct 20, 2015

Vehicle Related Information Provides Meaningful Service to Consumers

Boston, MA – October 20, 2015 – While much of the focus on the connected car is around infotainment, location-based services, and providing big data to the OEM, another aspect that cannot be overlooked is the opportunity to enhance the customer’s relationship with the OEM. Providing vehicle-related information and services while outside the vehicle gives another touch point and the opportunity to provide meaningful and beneficial services that enhance the brand perception of the OEM. A new report from the In-vehicle UX (IVX) group at Strategy Analytics (www.strategyanalytics.com) has investigated consumer interest and preferences for sharing vehicle fault messages, receiving vehicle service and maintenance reminders, and receiving vehicle health reports.

Surveying consumers in the US, Western Europe, and China, Strategy Analytics found that these services provide great benefits for consumers, OEMs, and dealers alike. Consumers have convenient access to vehicle information either in-vehicle or via a mobile device; and in the case of faults, more knowledge about the issue with which to communicate to the service center. The majority of respondents in the US and China were interested or very interested in each feature surveyed, while consumer interest in Western Europe was strong for several such services. Importantly for dealers, consumers were more likely to want to share vehicle data with dealers than they were with independent garages.

Click here for report: http://bit.ly/1Oys6wb

Chris Schreiner, Director, User Experience Innovation Practice (UXIP) and report author commented, "The challenge for OEMs when providing these services is to increase user awareness and make it easy for the consumer to receive and access the information. The more pertinent the information provided, the more likely that consumers will be connected to their cars when outside of them.”

Kevin Nolan , VP, UXIP added, “OEMs will need to work more closely with dealers to educate them about the benefits these types of features have for them, and better train their sales staff on how to use them so they can make new buyers aware.”

About In-vehicle UX

The In-vehicle UX group forms part of the User Experience Innovation Practice (UXIP) at Strategy Analytics. Focusing on user behaviors, motivations and interests within in-vehicle, mobile device, connected home and media & services research areas, UXIP helps clients meet consumer needs, develop usable solutions and deliver compelling user experiences. Extensive expertise and highly experienced in large-scale survey work, in-depth interviews, focus groups and observational sessions, UXIP’s research methodology allows strategic user-centric analysis on the potential for new technologies that would otherwise be unavailable. Providing actionable insight, go-to-market strategies and business recommendations, UXIP is a leading supplier of consumer knowledge to the technology industry. Click here for more information.

Related Topics
  • Data & Analytics,
  • Internet of Things,
  • Network Automation,
  • News,
  • North America,
  • Research and Trials,
  • Strategy Analytics,
  • Telecoms Vendors & OEMs,
  • Tracker

More Like This

5G Evolution

What’s up with… Verizon and Verana, BT, ETSI

Feb 2, 2023

Open RAN

What’s up with… KDDI, Fujitsu, Samsung, 5G IoT, BT

Jan 24, 2023

Access Evolution

Steering safer road travel in Spain using IoT light devices

Jan 24, 2023

Access Evolution

Semtech Corporation completes acquisition of Sierra Wireless

Jan 13, 2023

Access Evolution

Airgain partners with Deutsche Telekom for borderless IoT

Jan 11, 2023

This content extract was originally sourced from an external website (Strategy Analytics Press Releases) and is the copyright of the external website owner. TelecomTV is not responsible for the content of external websites. Legal Notices

Email Newsletters

Stay up to date with the latest industry developments: sign up to receive TelecomTV's top news and videos plus exclusive subscriber-only content direct to your inbox – including our daily news briefing and weekly wrap.

Subscribe

Top Picks

Highlights of our content from across TelecomTV today

0:46

The Cloud Native Telco Summit returns this September!

8:32

Azita Arvani on Being a Female Leader at Rakuten Symphony

16:19

AT&T Amy Zwarico on securing telco applications in the public cloud

1:44

Join us for the greatest industry debate of the year!

TelecomTV
Company
  • About Us
  • Media Kit
  • Contact Us
Our Brands
  • DSP Leaders World Forum
  • Great Telco Debate
  • TelecomTV Events
Get In Touch
[email protected]
+44 (0) 207 448 1070
Connect With Us
  • Privacy
  • Cookies
  • Terms of Use
  • Legal Notices
  • Help

TelecomTV is produced by the team at Decisive Media.

© Decisive Media Limited 2023. All rights reserved. All brands and products are the trademarks of their respective holder(s).