MAdServ platform ensures advertising segmentation on MEO

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PT Inovação SVA and iTV teams, along with MEO, were responsible for the design and execution of the project “Banner TV Menu - Segmentation”.

This project arose from MEO’s need for agility and autonomy in advertising charging as well as the need for advertising individualization according to the customer's characteristics.

The solution is based on PT Inovação MAdServ solution integrated with specific components from MEO ecosystem. The integration with UX Enabler allows the complete management of campaigns and the delivery of segmented contents in the menu, TV channels and other services which will be available through IPTV and OTT apps in the future.

The service went live on November, during which were designed about 70 campaigns with a total of 300 million impressions in MEO IPTV client universe. There are expected about 1.200 transactions per second in prime time.

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