TelecomTV TelecomTV
  • News
  • Videos
  • Channels
  • Events
  • Directory
  • Smart Studio
  • Surveys
  • Debates
  • Perspectives
  • DSP Leaders World Forum
  • DSP Summits
  • Great Telco Debate
    • |
    • Follow
    • |
    • Subscribe
  • |
  • More
  • Webcasts
  • Surveys
  • Debates
  • Perspectives
  • Great Telco Debate
  • |
  • Follow TelecomTV
  • |
    • Subscribe
    • |
  • About
  • Privacy
  • Help
  • Contact
  • Follow TelecomTV
  • About
  • Privacy
  • Help
  • Contact
  • Sign In Register Subscribe
    • Subscribe
    • Sign In
    • Register
  • Search

Internet of Things

TelecomTV TRACKER

Sourced by TelecomTV's TRACKER platform
from Ericsson

Internet of Things

Ericsson and Google partner to deliver Pay TV experience for consumers

Via Ericsson

Sep 8, 2016

September 8, 2016, 12:00 (CEST)

  • Ericsson's MediaFirst TV Platform will integrate with Google's Android TV to expand the range of set-top box options available for Pay TV operators
  • Operators get access to the Android TV ecosystem, opening up a range of functionality benefits and new revenue opportunities
  • Consumers get one-stop-shop for Pay TV and OTT content, and a more seamless and integrated experience

Ericsson (NASDAQ: ERIC) and Google are partnering to extend the reach of the Ericsson cloud-based MediaFirst TV Platform into the Android TV ecosystem, Google's operating system for the set-top-box.

Ericsson MediaFirst is a software-defined, media-optimized end-to-end portfolio suite for the creation, preparation, management and delivery of next generation pay-TV to any screen with an immersive TV viewing experience. The Ericsson MediaFirst TV Platform puts the future of TV viewing in the hands of consumers now, delivering intuitive services and features TV service providers can seamlessly implement and operate, enabling their customers to consume the content they want anytime, anywhere.

The integration of Ericsson MediaFirst TV Platform with Android TV will provide an additional pathway to extend MediaFirst cloud-based TV services, including 4K-UHD live TV channels, video-on-demand, catch-up TV and cloud DVR to an even wider subscriber base.

The partnership with Google will give operators the opportunity to benefit from Android TV's growing presence on connected TV operating systems, without the need for additional hardware costs. Operators will be able to partner with manufacturers of Android TV devices to deliver new hardware-based functionality as well as niche over-the-top programming, or deploy additional applications within the Android operating system. Additionally, the collaboration will enable Ericsson to deliver multiple, flexible, pre-integrated set-top box solutions that support hybrid configurations for satellite, cable, terrestrial, and fixed and mobile broadband TV.

"By expanding our range of set-top box options, we are giving Ericsson MediaFirst TV customers the opportunity to deliver cutting-edge, large scale video services and respond to the surge in adoption of smart devices, broadband connectivity and cloud-based delivery," said Shiva Patibanda, Head of Business Line TV Platforms, Ericsson. "Our partnership with Google will empower operators of all sizes and resources to take control and leverage multiple monetization and partnership opportunities offered by Android TV, enabling them to deliver experiences to their audiences that fully integrate their Pay TV services with Android TV applications and OTT services."

Ericsson ConsumerLab TV and Media research highlights that 56 percent of consumers prefer to receive TV, internet and mobile services from the same provider, if it saves money, and 22 percent will do so even if it costs as much as the sum of the individual services. With the growth of IP video services, this only underlines the challenge facing operators to deliver compelling, convenient user experiences in a holistic fashion. The collaboration will allow consumers to enjoy a more seamless and integrated experience with a one-stop-shop for OTT content.

More information on Ericsson's MediaFirst TV Platform

Related Topics
  • Announcement,
  • Cloud,
  • Digital Platforms & Services,
  • Ericsson,
  • Europe,
  • Google,
  • Internet of Things,
  • Media & Entertainment,
  • News,
  • OTT,
  • Tracker

More Like This

Digital Platforms & Services

What Covid did: accelerated digital healthcare

Apr 6, 2021

Access Evolution

Nokia expands Mobily partnership with enterprise IoT network in Saudi Arabia

Mar 30, 2021

Access Evolution

TIM builds bundles for business, backs tech startup fund

Mar 30, 2021

Access Evolution

Telenor gathers strength in IoT for the 5G era

Mar 25, 2021

Access Evolution

Telefónica Tech partners with Fibocom and aitos.io to bring IoT solutions integrated with Blockchain

Mar 24, 2021

This content extract was originally sourced from an external website (Ericsson) and is the copyright of the external website owner. TelecomTV is not responsible for the content of external websites. Legal Notices

Email Newsletters

Stay up to date with the latest industry developments: sign up to receive TelecomTV's top news and videos plus exclusive subscriber-only content direct to your inbox – including our daily news briefing and weekly wrap.

Subscribe

Top Picks

Highlights of our content from across TelecomTV today

22:09

How BSS is evolving to support 5G

40:04

How can DSPs accelerate speed to market for new services?

24:04

Supporting the evolution of service provision at BT

41:32

Edge as a driver of new service revenues

  • TelecomTV
  • Decisive Media

TelecomTV is produced by the team at Decisive Media

Menu
  • News
  • Videos
  • Channels
  • Directory
  • Smart Studio
 
  • Surveys
  • Debates
  • Perspectives
  • Events
  • About Us
Our Brands
  • TelecomTV Tracker
  • TelecomTV Perspectives
  • DSP Summits
  • DSP Leaders World Forum
  • The Great Telco Debate
Get In Touch
info@telecomtv.com
+44 (0) 207 448 1070

Request a Media Pack

Follow
  • © Decisive Media Limited 2021. All rights reserved. All brands and products are the trademarks of their respective holder(s).
  • Privacy
  • Terms
  • Legal Notices