Swisscom and Ericsson explore the critical evolution of network automation, from legacy self-organising networks (SON) to a flexible, AI-driven future powered by service management and orchestration (SMO) and rApps. The discussion highlights Swisscom’s strategic focus on customer experience, examining the technical shift towards open standards and the necessary cultural changes in workforce competence, ultimately revealing how these next-generation technologies enable scalable, multivendor innovation for superior network performance.

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