From gigabytes to tokens: The evolution of telecoms business models with AI
By James Pearce
Jun 23, 2026
Jasmeet Singh Sethi, Head of Consumer Lab, Ericsson
Jasmeet Singh Sethi from Ericsson Consumer Lab reveals that while 5G differentiated connectivity boost brand perception and customer satisfaction yet many offerings remain hidden behind multiple clicks and paywalls. Looking ahead, he explains that AI usage is driving new network demands including uplink capacity, latency requirements, and battery endurance considerations. Sethi also predicts a shift from gigabyte-based to token-based monetisation models as operators seek relevance in the AI value chain.
Recorded May 2026
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