Digital Platforms and Services

How Circles is enabling digital transformation in the Middle East’s telecom sector

By Ray Le Maistre

Jul 1, 2025

Ayesha Rashid, GM and VP, EMEA, Circles

Telecom operators in the Middle East are set to play a crucial role in the digital transformation of the region as multiple countries realise their national visions for 2030, explains Dubai-based Ayesha Rashid, GM and VP for EMEA at Circles. The company, which already has experience of helping telcos to become ‘techcos’ in other parts of the world, is primed to help communications service providers in the Middle East become digital service providers with the agility and capabilities to meet the needs of the region’s digital lifestyles.

Recorded June 2025

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