TelecomTV TelecomTV
  • News
  • Videos
  • Channels
  • Events
  • Network Partners
  • Industry Insights
  • Directory
  • Newsletters
  • Digital Platforms and Services
  • Open RAN
  • Cloud Native Telco
  • Telcos and Public Cloud
  • The Green Network
  • Private Networks
  • Open Telco Infra
  • 5G Evolution
  • Access Evolution
  • Edgenomics
  • Network Automation
  • 6G Research and Innovation
  • Security
  • More Topics
  • Network Partners
  • Industry Insights
  • Directory
  • Newsletters
  • |
  • About
  • Contact
  • |
  • Connect with us
  • Digital Platforms and Services
  • Open RAN
  • Cloud Native Telco
  • Telcos and Public Cloud
  • The Green Network
  • Private Networks
  • Open Telco Infra
  • 5G Evolution
  • Access Evolution
  • Edgenomics
  • Network Automation
  • 6G Research & Innovation
  • Security
  • Connect with TelecomTV
  • About
  • Privacy
  • Help
  • Contact
  • Sign In Register Subscribe
    • Subscribe
    • Sign In
    • Register
  • Search

Devices

Devices

Samsung ships 8 million S9/S9+ smartphones in its launch month

Via Canalys Newsroom

Apr 25, 2018

Palo Alto, Shanghai, Singapore and Reading (UK) – Wednesday, 25 April 2018

Samsung shipped just over 8 million of its newly launched flagship devices, the Galaxy S9 and S9+, in the first four weeks after launch. The launch performance of the S9 series closely matched that of the S8 series in April 2017, but failed to surpass the 9 million achieved by the S7 series in March 2016. However, a much greater percentage of shipments were of the plus model when compared with the S8, largely due to the distinct dual cameras of the S9+ that are lacking on the cheaper S9. Of the 8 million worldwide S9/S9+ shipments, 2.8 million were shipped to the US, and close to 1 million were shipped to its home country of Korea.

“Samsung’s performance is impressive, considering the Galaxy S9 is not a major step up from the S8,” said Canalys Analyst Ben Stanton. “Samsung has made significant improvements to its go-to-market strategy, with wider availability of the S9 in more markets at launch. It has also engineered upgrades by providing an aggressive global device trade-in program, with generous discounts to reduce costs to end users. Its regional teams are being rated on volume, with management eager for the S9 to out-ship the S8. With some regional teams already electing to discount the Galaxy S9, it is clear that as the worldwide market slows, Samsung will sacrifice margin to defend its share.” The S7/S7 Edge remains one of Samsung’s best-selling Galaxy smartphones, with close to 48 million shipped in the launch year. The S8/S8+ shipped just 41 million units in comparison.

![Image](https://www.canalys.com/static/Samsung Ships 8 million - image_0.jpg)

While Samsung’s S9 series is yet to have a full quarter of shipments, Samsung’s rival Apple has just had a disappointing quarter for its iPhone X. Canalys estimates that Apple shipped fewer than 14 million iPhone Xs in Q1 2018, down from 29 million in Q4 2017.

“Apple’s iPhone X performance in Q1 is a clear indication of the challenges that premium smartphones now face,” said TuanAnh Nguyen, Analyst at Canalys. “The novelty of premium smartphones is wearing off, and features such as 18:9 displays and dual cameras are being commoditized quickly to lower ASPs. While Samsung has tackled the issue of slowing demand for premium smartphones head-on by announcing trade-in programs and partner-driven offers, new smartphones from Huawei and Google’s Pixel smartphones are primed to dent its sales quicker than Samsung can anticipate.”

Smartphone quarterly estimate and forecast data is taken from Canalys’ Smartphone Analysis service.

Related Topics
  • 6G Research and Innovation,
  • Announcement,
  • Canalys,
  • Devices,
  • News,
  • North America,
  • Samsung,
  • Tracker

More Like This

6G Research and Innovation

True digital inclusion is key to 6G – NGMN

Feb 15, 2023

Access Evolution

News brief: Global smartphone sector slumped in Q4

Jan 19, 2023

5G Evolution

GlobalData reveals its six telco consumer services, platforms and devices category predictions for 2023

Jan 13, 2023

Digital Platforms and Services

Spatial tap: Turning sound quality up to 11

Jan 4, 2023

Sustainability

TIM joins Eco Rating for a more informed choice of smartphone

Dec 22, 2022

This content extract was originally sourced from an external website (Canalys Newsroom) and is the copyright of the external website owner. TelecomTV is not responsible for the content of external websites. Legal Notices

Email Newsletters

Stay up to date with the latest industry developments: sign up to receive TelecomTV's top news and videos plus exclusive subscriber-only content direct to your inbox – including our daily news briefing and weekly wrap.

Subscribe

Top Picks

Highlights of our content from across TelecomTV today

10:43

MWC23 interview: Mari-Noëlle Jégo-Laveissière, deputy CEO of Orange

12:45

MWC23 interview: Abdu Mudesir, Group CTO, Deutsche Telekom

9:26

MWC23 interview: Greg McCall, Chief Networks Officer, BT

TelecomTV
Company
  • About Us
  • Media Kit
  • Contact Us
Our Brands
  • DSP Leaders World Forum
  • Great Telco Debate
  • TelecomTV Events
Get In Touch
[email protected]
+44 (0) 207 448 1070
Connect With Us

  • Privacy
  • Cookies
  • Terms of Use
  • Legal Notices
  • Help

TelecomTV is produced by the team at Decisive Media.

© Decisive Media Limited 2023. All rights reserved. All brands and products are the trademarks of their respective holder(s).