TelecomTV TelecomTV
  • News
  • Videos
  • Channels
  • Events
  • Network Partners
  • Industry Insights
  • Directory
  • Newsletters
  • Open RAN
  • Digital Platforms and Services
  • 5G
  • Access Evolution
  • Private Networks
  • Cloud Native
  • Edge
  • Open Networking
  • Sustainability
  • AI, Analytics and Automation
  • 6G Research and Innovation
  • Security
  • More Topics
  • Network Partners
  • Industry Insights
  • Directory
  • Newsletters
  • |
  • About
  • Contact
  • |
  • Connect with us
  • 5G
  • 6G Research and Innovation
  • Access Evolution
  • AI, Analytics and Automation
  • Cloud Native
  • Digital Platforms and Services
  • Edge
  • Open Networking
  • Open RAN
  • Private Networks
  • Security
  • Sustainability
  • Connect with TelecomTV
  • About
  • Privacy
  • Help
  • Contact
  • Sign In Register Subscribe
    • Subscribe
    • Sign In
    • Register
  • Search

Device Software & Apps

Device Software & Apps

Survey data reveal that in-store shoppers want to transact by app

Via Ruckus Wireless

Oct 2, 2018

Latest Ruckus Networks survey of retail visitors illustrates importance and implications of in-store Wi-Fi

Sunnyvale, Calif.— October 2, 2018 – Ruckus Networks, an ARRIS company, today unveiled the results of a new retail survey conducted online by The Harris Poll in August 2018 among over 1,500 U.S. adults ages 18-64. The purpose of the survey was to determine how Wi-Fi connectivity in physical retail settings affects consumer attitudes and behavior. Key findings include:

Shoppers Want to Transact by App

More than three-quarters (79 percent) of adults would be interested in the ability to pay for an in-store purchase using the retailer's mobile app without needing to interact with a sales associate. Among younger Gen Zs and Millennials (adults ages 18-34), this number jumps to 87 percent. 82 percent of U.S. adults find it valuable to complete a purchase without having to wait in line. For example, a sales associate would be able to complete their sales transaction anywhere in the store using a mobile device.

Shoppers and Diners Really Care About the Wi-Fi

A majority of adults say it is important to have a good Wi-Fi connection while at coffee shops (69 percent), restaurants (64 percent), and retail stores (62 percent).

When It Comes to Wi-Fi, Retailers Need to Over-deliver

Nearly half (49 percent) of adults would have a negative impression of a retailer if free Wi-Fi was advertised at a location but they were unable to connect or experienced a poor connection. If unable to connect to Wi-Fi while at a retail location, two in five adults (43 percent) would spend less time there than originally planned.

A Fair Trade: Email Address for Free Wi-Fi

More than two-thirds of U.S. adults (70 percent) would provide their name and email address in exchange for personalized offers at a retail location. Six in ten of Americans (60 percent) would provide their name and email in exchange for access to free Wi-Fi.

Shoppers Are Looking for Promotions

When connected to a retail location’s Wi-Fi network, 42 percent of adults are looking for deals/coupons, 30 percent are using the retailer’s app and 29 percent are comparison shopping. Additionally, 45 percent say they are checking email and 40 percent are browsing social media.

“Customer engagement and loyalty are prerequisites for retail success,” said Greg Beach, Vice President of Wireless Products, Ruckus Networks. “These findings make it clear that uninterrupted, quality Wi-Fi is a must-have in retail environments. A poor Wi-Fi experience will send consumers elsewhere and can even disrupt transactions in progress.”

Methodology

The survey was conducted online within the United States by The Harris Poll on behalf of Ruckus Networks from August 14-16, 2018 among 1,599 U.S. adults ages 18-64. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. To see the infographic, visit: https://ruckus-www.s3.amazonaws.com/pdf/other/infographic-make-the-most-of-your-retail-wifi-network.pdf

Related Topics
  • Announcement,
  • Device Software & Apps,
  • Digital Platforms & Services,
  • North America,
  • Research and Trials,
  • Retail,
  • Ruckus Wireless,
  • Tracker

More Like This

The economic case for Telecom Saas

The economic case for Telecom SaaS - Panel

Apr 20, 2022

The economic case for Telecom Saas

The economic case for Telecom SaaS - Q&A (On-Demand)

Apr 20, 2022

The economic case for Telecom Saas

Monetizing eSIM/iSIM as Root of Trust (Demo)

Apr 20, 2022

The economic case for Telecom Saas

Cybersecurity Dome – 5G Security Assurance for CSPs (Demo)

Apr 20, 2022

The economic case for Telecom Saas

Nokia AVA NWDAF 5G Network Analytics (Demo)

Apr 20, 2022

This content extract was originally sourced from an external website (Ruckus Wireless) and is the copyright of the external website owner. TelecomTV is not responsible for the content of external websites. Legal Notices

Email Newsletters

Stay up to date with the latest industry developments: sign up to receive TelecomTV's top news and videos plus exclusive subscriber-only content direct to your inbox – including our daily news briefing and weekly wrap.

Subscribe

Top Picks

Highlights of our content from across TelecomTV today

16:19

AT&T Amy Zwarico on securing telco applications in the public cloud

35:55

The best use cases for telco/public cloud partnerships

13:58

Ahmed El Sayed on Vodafone’s ‘techco’ transformation

36:47

The role of 5G in private network innovation

TelecomTV
Company
  • About Us
  • Media Kit
  • Contact Us
Our Brands
  • DSP Leaders World Forum
  • Great Telco Debate
  • TelecomTV Events
Get In Touch
[email protected]
+44 (0) 207 448 1070
Connect With Us
  • Privacy
  • Cookies
  • Terms of Use
  • Legal Notices
  • Help

TelecomTV is produced by the team at Decisive Media.

© Decisive Media Limited 2022. All rights reserved. All brands and products are the trademarks of their respective holder(s).