TelecomTV TelecomTV
  • News
  • Videos
  • Channels
  • Events
  • Directory
  • Smart Studio
  • Surveys
  • Debates
  • Perspectives
  • DSP Leaders World Forum
  • DSP Leaders
  • Great Telco Debate
    • |
    • Follow
    • |
    • Subscribe
  • |
  • More
  • Webcasts
  • Surveys
  • Debates
  • Perspectives
  • Great Telco Debate
  • |
  • Follow TelecomTV
  • |
    • Subscribe
    • |
  • About
  • Privacy
  • Help
  • Contact
  • Follow TelecomTV
  • About
  • Privacy
  • Help
  • Contact
  • Sign In Register Subscribe
    • Subscribe
    • Sign In
    • Register
  • Search

Coronavirus

TelecomTV TRACKER

Sourced by TelecomTV's TRACKER platform
from O2

Coronavirus

O2 joins 'Conscious Advertising Network' to fight fake news on 5G

Via O2

Jun 18, 2020

The Conscious Advertising Network (CAN), a voluntary coalition of over 70 organisations set up to ensure that industry ethics catches up with the technology of modern advertising, today announces that mobile network operator, Telefónica UK Limited (O2), has become the newest member of the CAN network.

O2 has worked closely with industry partners and the Government to share a range of content across social and earned media to help educate people on the facts around 5G conspiracy theories. Through its partnership with CAN, and in particular the support of its Fake News manifesto, O2 is adding an extra layer of support in combating 5G misinformation.

O2 is committed to protecting frontline engineers and informing the public about the misinformation surrounding conspiracy theories connecting 5G with the COVID-19 pandemic. There have been cases of public harassment of engineers who work every day so that Britain can stay connected and conspiracy theorists are damaging and vandalising mobile masts. It’s vital to note that it’s not necessarily 5G masts being destroyed, they are 3G and 4G masts, which are keeping the country connected, vulnerable people in touch with loved ones and allowing emergency services to respond to those in need. This includes the abuse of engineers working on a mast that serves the Nightingale hospital in East London.

To continue its education mission, O2 has become a member of CAN, not only to support the fight against the spread of fake news, but to help raise awareness of where brands and advertisers’ ad spend is going. Brands need to be conscious of the sites they fund through their ad spend and the type of content they report on, as well as the possibility of appearing alongside misleading content that could risk their reputation.

Nina Bibby, CMO, O2, says: “As the first network operator to join CAN we are marking our commitment to helping the industry establish clear ethics and practices that positively impact customers’ lives and wellbeing. The misinformation around 5G is just one example of the damage that fake news can cause. As a provider of technology it is our responsibility to ensure it is used as a positive force for good and we look forward to working together with CAN to help tackle these industry challenges.”

CAN was created to eradicate ad fraud, ensure that content is as diverse as the people who make up the industry and to prevent brands from funding fake news or hate speech. Its mission is to stop advertising abuse, by highlighting the conscious choices advertisers and agencies make to ensure good practice.

Co-founder and co-chair of CAN, Jake Dubbins says : “Now more than ever, we need to put an end to the spread of conspiracy theories that are destroying infrastructures. During the current pandemic, the country is reliant on networks that allow us to work safely at home and keep in touch with loved ones. We are excited to have O2 join us in the fight to reduce misleading and inaccurate content, and pushing for organisations to take a responsible position on this contentious issue. Brands need to know the role advertising plays in funding fake news and the responsibility of avoiding funding misinformation and divisive content.”

CAN has developed a set of six manifestos, aiming to get their principles embedded in every UK agency brief; Anti-Ad Fraud, Informed Consent, Diversity, Fake News, Hate Speech and Children’s Wellbeing. Additional members of CAN include Merkle Periscpoix, Accenture Interactive, The Body Shop, and Sherpa.

To learn more about CAN, please visit https://www.consciousadnetwork.com/#Intro

– ENDS –

**About CAN: ** The Conscious Advertising Network’s (CAN) mission is to stop advertising abuse, by highlighting the conscious choices advertisers and agencies can make to ensure good practice.

Across all sectors of the advertising industry, modern technology has advanced so quickly that ethics haven’t been able to keep up. We want to change that.

Now more than ever, brands, agencies and adtech are perfectly placed to consciously change both the way they operate and the content they produce, resulting in communication that is better for all.

For more information, visit: www.consciousadnetwork.com

Related Topics
  • 5G,
  • Coronavirus,
  • Europe,
  • O2,
  • Telco & CSP,
  • Tracker

More Like This

Digital Platforms & Services

Most organisations will invest in dedicated, managed connectivity for homeworkers, survey finds

Feb 18, 2021

Coronavirus

What’s up with... MWC, Broadband Forum, Nokia, Electricity meters, Infovista, O2

Feb 18, 2021

Access Evolution

Western Euro multifunction printer market blipped up during the pandemic

Feb 12, 2021

Coronavirus

Are we seeing the rise of the Zoomtown?

Feb 5, 2021

5G

The robots are coming: how 5G won a Covid kick-start

Feb 1, 2021

This content extract was originally sourced from an external website (O2) and is the copyright of the external website owner. TelecomTV is not responsible for the content of external websites. Legal Notices

Email Newsletters

Stay up to date with the latest industry developments: sign up to receive TelecomTV's top news and videos plus exclusive subscriber-only content direct to your inbox – including our daily news briefing and weekly wrap.

Subscribe

Top Picks

Highlights of our content from across TelecomTV today

On-demand Workshop: How to build your cloud native 5G core platform

16:48

The case for mmWave in 5G networks

25:55

The Private Mobility Opportunity for Enterprises

12:04

VMware learnings from DISH 5G rollout

  • TelecomTV
  • Decisive Media

TelecomTV is produced by the team at Decisive Media

Menu
  • News
  • Videos
  • Channels
  • Directory
  • Smart Studio
 
  • Surveys
  • Debates
  • Perspectives
  • Events
  • About Us
Our Brands
  • TelecomTV Tracker
  • TelecomTV Perspectives
  • DSP Leaders
  • DSP Leaders World Forum
  • The Great Telco Debate
Get In Touch
[email protected]
+44 (0) 207 448 1070

Request a Media Pack

Follow
  • © Decisive Media Limited 2021. All rights reserved. All brands and products are the trademarks of their respective holder(s).
  • Privacy
  • Terms
  • Legal Notices