TelecomTV TelecomTV
  • News
  • Videos
  • Channels
  • Events
  • Directory
  • Smart Studio
  • Surveys
  • Debates
  • Perspectives
  • DSP Leaders World Forum
  • DSP Summits
  • Great Telco Debate
    • |
    • Follow
    • |
    • Subscribe
  • |
  • More
  • Webcasts
  • Surveys
  • Debates
  • Perspectives
  • Great Telco Debate
  • |
  • Follow TelecomTV
  • |
    • Subscribe
    • |
  • About
  • Privacy
  • Help
  • Contact
  • Follow TelecomTV
  • About
  • Privacy
  • Help
  • Contact
  • Sign In Register Subscribe
    • Subscribe
    • Sign In
    • Register
  • Search

Cloud

Cloud

Swisscom to close Storebox as telcos pick and choose where to compete in cloud

Nick Wood
By Nick Wood

Jun 24, 2019

via Flickr © Bryan Mills (CC BY-2.0)

via Flickr © Bryan Mills (CC BY-2.0)

  • Cloud storage service for corporate clients to go dark at end of 2020
  • Operator touts Office365 implementation and migration services
  • Swisscom focused on developing integrated services rather than siloed ones

Swisscom has confirmed plans to shut down Storebox, its cloud storage service for corporate customers, and focus on reselling and integrating third-party services instead.

It is the latest sign that when it comes to cloud services, telcos are becoming increasingly selective about when to go down the in-house route and when to be a channel to market for the big IT players.

The news was first reported late last week by local outlet Inside-IT. Explaining the decision, a Swisscom spokesman said in an email to TelecomTV that Storebox was launched in 2012 as a standalone alternative to Dropbox for businesses that wanted to store data in Switzerland. Now though, companies are more interested in bundled services that can be integrated into their internal IT systems, and a number of options for that already exist.

"There are various alternative products, such as Office365 (O365) and the included OneDrive," he noted.

Like many telcos, Swisscom is positioning itself as the trusted partner, or on-ramp if you like, for enterprises navigating the cloud.

"We accompany our customers during the implementation and migration of O365 with our professional services. It should not be forgotten that Swisscom, with over 250 certified Microsoft employees, offers concentrated know-how in this area."

Hmm, I wonder which IT player's cloud applications Swisscom is recommending to its business customers?

As well as Swisscom owning its own facilities, Microsoft is in the process of rolling out its first two Azure locations in Switzerland, one in Geneva, the other in Zurich. Between them, Swisscom and Microsoft will have no problem assuring any Swisscom clients concerned about where exactly their data is stored.

Microsoft is expanding its European cloud operation with new partnerships too. Last month it struck a deal that will see Deutsche Telekom resell Azure, Dynamics 365, and Office 365 to companies in Central and Eastern Europe.

Swisscom said it will continue to support Storebox customers until the end of 2020, by which time they will need to have shifted their data to a different service or risk its deletion. Such is the nature of storing data off-site.

Of course, Swisscom is by no means pulling out of the cloud market altogether. As well as various in-house hosting, compute and orchestration services, it also offers hosting for SAP applications, and an AWS starter kit, in addition to that Microsoft on-ramp.

Nonetheless, it is another interesting example of an aspiring DSP demonstrating the pragmatism required for telcos to succeed in cloud.

Related Topics
  • Analysis & Opinion,
  • Announcement,
  • Business Models,
  • Cloud,
  • Digital Platforms & Services,
  • Europe,
  • Microsoft,
  • News,
  • SME,
  • Swisscom,
  • Telco & CSP

More Like This

Open Networking

DSP Leaders Open Telco Summit

Apr 9, 2021

Cloud Native

Extra Shot: Next Steps for DSPs

Apr 9, 2021

OSS/BSS

Nokia launches innovative cloud charging solution on AWS for CSPs

Apr 6, 2021

Edge

Colt adds IBM Cloud Satellite to its cloud edge platform

Mar 30, 2021

Cloud Native

How cloud dynamics are reshaping the telecoms sector

Mar 30, 2021

Email Newsletters

Stay up to date with the latest industry developments: sign up to receive TelecomTV's top news and videos plus exclusive subscriber-only content direct to your inbox – including our daily news briefing and weekly wrap.

Subscribe

Top Picks

Highlights of our content from across TelecomTV today

22:09

How BSS is evolving to support 5G

40:04

How can DSPs accelerate speed to market for new services?

24:04

Supporting the evolution of service provision at BT

41:32

Edge as a driver of new service revenues

  • TelecomTV
  • Decisive Media

TelecomTV is produced by the team at Decisive Media

Menu
  • News
  • Videos
  • Channels
  • Directory
  • Smart Studio
 
  • Surveys
  • Debates
  • Perspectives
  • Events
  • About Us
Our Brands
  • TelecomTV Tracker
  • TelecomTV Perspectives
  • DSP Summits
  • DSP Leaders World Forum
  • The Great Telco Debate
Get In Touch
info@telecomtv.com
+44 (0) 207 448 1070

Request a Media Pack

Follow
  • © Decisive Media Limited 2021. All rights reserved. All brands and products are the trademarks of their respective holder(s).
  • Privacy
  • Terms
  • Legal Notices