GTT unveils new brand focused on “making exceptional possible” for its customers


Jan 17, 2023

GTT Communications, Inc., a leading global provider of managed network and security services to multinational organisations, announced today that it has unveiled a new brand identity that underscores its focus on achieving exceptional outcomes for customers. With the tagline “Making exceptional possible,” GTT’s new identity strongly conveys its commitment to helping customers thrive in a world that has become dependent on digital business, enabled by the company’s leading portfolio of managed services and global support.

“Over the past two years, we have reshaped our company, investing in continuous operational improvements that deliver better customer experiences and implementing processes and systems that enable global performance while retaining the local expertise and personal touch critical to building strong business relationships,” said Ernie Ortega, CEO of GTT. “Our new tagline, ‘Making exceptional possible,’ places our focus firmly on our customers and providing the secure network solutions and support they need to thrive. This commitment is at the centre of everything we do.”

The new brand recognises the company’s expertise in supporting customers with leading SD-WAN, networking and security solutions. Throughout 2022, the company announced several new customer wins with national and multinational enterprises, including Caliber Financial Services, Envera Systems, European Space Agency, Hamelin Brands, LFB and Loxam.

“Applying intelligence and automation to enterprise IT is bringing some major benefits, but businesses can also gain from the assurance and care of a trusted partner to help design, install and manage enterprise network and security solutions,” said James Eibisch, research director in IDC’s European Infrastructure & Communications group. “According to research carried out by IDC and GTT, companies that self-manage their networks often struggle to realise the full potential of SD-WAN owing to lack of available skills and resources, which is where managed service providers like GTT can add value.”

The new GTT brand includes a bold new logo and visual identity designed to express the energy and passion its people have for supporting customers. It reflects GTT’s expertise and collaborative approach that helps customers realise the full potential of their network and security solutions.

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