EE, the UK’s most advanced digital communications company, today launched ‘ Euro Pass’, offering customers the option of unlimited calls and texts, and a data allowance (with 4G where available) each day when abroad in Europe – for just £4 a day.

Available to EE Pay Monthly, SIM Only and small business customers, with Euro Pass there is now no need to get separate talk, text and data add-ons when heading across the Channel. Customers on 4GEE Extra plans who already benefit from unlimited calls and texts in 39 Europe Zone destinations* can now add the Euro Data Pass to get 100MB of data for just £3 a day.

With Euro Pass, customers get unlimited calls and texts to standard UK and Europe Zone numbers so customers can call home to let their parents know they arrived safely as well as book a table at a local restaurant for the evening.

With both Euro Pass and Euro Data Pass, if a customer needs more than their 100MB full-speed allowance, they will receive 400MB at no extra charge for browsing, messaging and using social media at a slower speed. Alternatively they can choose from one of EE’s great value roaming data add-ons. The customer is always in control and they can’t run over their allowance, so they’ll never get an unexpected bill.

What’s more, EE’s new passes are all on top of customers’ home allowances, meaning the minutes, texts and data used abroad don’t come out of their UK monthly plan allowance or incur out of bundle charges.

EE customers can opt-in any time - in the UK before they travel or when they’re abroad – by texting EUROPASS or EURODATA to 150. Once it’s added to their account, customers only pay on days they use their phone in EE’s Europe Zone, so there’s no need to take it off when they come home.

The new passes add to EE’s range of roaming offers for Europe and the Rest of the World. With EE’s roaming data add-ons you only ever pay for what you choose – there are no run on rates and no unexpected data roaming charges. This summer, EE has also introduced new data add-ons outside Europe starting from £5.

In addition to EE’s Euro Pass for consumers and small business customers, EE offers 4G roaming in over 45 destinations worldwide. EE also offers 4G roaming in a growing list of countries to corporate customers as well, providing superfast data speeds overseas with excellent value and cost control thanks to new EE Business Data Traveller plans. For more information on roaming for corporate customers, please visit http://www.ee.co.uk/corporateroaming

For more information on using an EE phone abroad and all of EE’s add-ons and standard roaming rates around the world, visit www.ee.co.uk/roaming or www.ee.co.uk/businessabroad for small business customers.