Paying attention to your customer's digital lifecycle
By Ian Scales
Dec 11, 2017
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Alessandro Hatami, Managing Partner, Forestreet
What happens when the provider of the actual financial service becomes less important than the channel to that financial service? According to Alessandro Hatami at digital strategy consultant Forestreet, this is a challenge banks may face in the future. In order to overcome this challenge, financial services providers must learn to become more customer centric and stop thinking of themselves as sellers of financial/banking products, or, fundamentally change their business model.
Filmed at: Internet of Banking & Payments 2017
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