Fullscreen User Comments
Share on Twitter Share on Facebook Share on LInkedIn Share on GooglePlus

Loading…

Loading…

Loading…

Loading…

Loading…

Redefining how service providers access the mass market enterprise market with small cells

<iframe src="https://www.youtube.com/embed/oBP301-Rmnk?modestbranding=1&rel=0" width="970" height="546" frameborder="0" scrolling="auto" allowfullscreen></iframe>

Keith Day, Director of Mobility Marketing, Cisco

Cisco has developed a combined carrier wi-fi and small cell device that is telco-independent and therefore can be sold through traditional enterprise channels. This separates the installation and deployment of cells with the provision of the mobile service. For a service provider, it solves the challenge of how to access the mass market of enterprises. In this sector, telcos don't tend to have strong direct relationships, hence the need for a new partner-driven model to reach this business.
 
Filmed at: Small Cells World Summit, London, 10 June 2014

Join The Discussion

Related Stories

x By using this website you are consenting to the use of cookies. More information is available in our cookie policy. OK