How TIM Brazil Deploys Video to Multiple Screens
The solution can enable TIM to transparently and quickly deliver Internet content, including video and data, with improved quality, for both fixed and mobile devices, while reducing network load and decreasing operation costs by 20 to 30 percent.
With video predicted to represent around 60% of all consumer IP traffic by 2016, according to the Cisco Visual Networking Index (VNI), TIM is facing the challenge to expand the infrastructure to support the rapid growth of video applications and highly secure services with high resolution and perceived access speed.
Cisco VDS-TC will help TIM meet these challenges by optimizing bandwidth capacity in the backbone, reducing costs and improving the speed of the wide variety of content delivered to its customers. The solution typically reduces the impact on traffic growth between 30% and 40%, avoiding congestion and reducing the bandwidth requirements from core and international peering to the edge.
The solution provides content closer to endpoint devices, improving the experience of streaming video, reducing its download time as well as the download time of traditional HTTP applications and software updates, such as those for mobile devices, tablets and PCs .
"This project confirms TIM's commitment to provide innovative solutions aligned with the strategy of constant improvement in quality perception. This solution will generate an improvement in data access services to the current 2G, 3G and fixed users. With the introduction of 4G technology in TIM network, that gain will be even more effective. The increase in smartphone penetration and the development of new applications demand ever more bandwidth. This platform will be an important element in this new reality of the data service," said Cicero Olivieri Goncalves, director at Fixed & Transport Network, TIM Brazil.
TIM is the fastest growing service provider in Brazil. It currently has 71.2 million customers and 26.98% of market share, establishing itself in second place in the market and leading the prepaid segment.
The performance is the result of innovative services company, leading brand, for example, to be singled out as the preferred middle class among mobile phone companies, according to Data Popular institute research.
Another focus of TIM is the quality of its network and services. Up to 2015, the company applies in infrastructure over 90% of the US $10.7 billion earmarked for investment in Brazil. Negotiations between network expansion also include the purchase of Intelig in 2009 and AES Atimus in 2011, which led to TIM Fiber, with 5,500 kilometers of fiber optics in Rio and São Paulo.
In addition, the company is installing a modern fiber optic network in Amazonas, Pará and Amapá, by LT Amazonas, allowing the digital inclusion of remote areas of the country.
"With Cisco VDS-TC, TIM gains a high-performance content-delivery-capable network to provide its customers with a superior experience to access content on demand from multiple devices while driving efficiencies in its operations, with important cost reductions," said Hugo Baeta, regional director for Service Providers, Cisco Brasil.