Everything Everywhere (EE) aggressively cut the price of its entry-level LTE pricing plan the day before its rivals made their first bids in the UK LTE spectrum auction. Consumers who want access to EE’s LTE services can now sign a two-year contract for £31 per month, a £5 saving on the original entry-level tariff. This subscription will provide unlimited UK calls and texts, and 500MB of mobile data a month as well as the option to choose from a range of LTE smartphones for a one-off fee.

The company also unveiled a 20GB data plan designed to appeal to heavy data users that costs £46 per month on a SIM-only basis, and £61 with a LTE handset on a two-year contract.

FierceWirelessEurope: EE slashes LTE pricing as UK spectrum auction gets underway; TelecomTV content partner.