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Broadcasters unite to sell pan-European ad packages

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Brought to you by IBC

In the second installment of a two-part series on broadcasters’ efforts to counter the threat from the likes of Facebook and Google, Ray Snoddy examines how leading European commercial broadcasters plan to tackle digital dominance in the online advertising market.

Two years in the making, the European Broadcaster Exchange (EBX) brings together four partner broadcasters in the five leading European television markets....

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