TelecomTV TelecomTV
  • News
  • Videos
  • Channels
  • Events
  • Directory
  • Smart Studio
  • Surveys
  • Debates
  • Perspectives
  • DSP Leaders World Forum
  • DSP Leaders
  • Great Telco Debate
    • |
    • Follow
    • |
    • Subscribe
  • |
  • More
  • Webcasts
  • Surveys
  • Debates
  • Perspectives
  • Great Telco Debate
  • |
  • Follow TelecomTV
  • |
    • Subscribe
    • |
  • About
  • Privacy
  • Help
  • Contact
  • Follow TelecomTV
  • About
  • Privacy
  • Help
  • Contact
  • Sign In Register Subscribe
    • Subscribe
    • Sign In
    • Register
  • Search

VR & AR

TelecomTV TRACKER

Sourced by TelecomTV's TRACKER platform
from ABI Research Media Releases

VR & AR

VR market feeling growing pains as Enterprise excitement meets with consumer lethargy

Via ABI Research Media Releases

Jul 30, 2019

ABI Research, a global tech market advisory firm, expects the virtual reality (VR) market to hit an inflection point within the next two years, driven by new incremental advances in technology and hardware (including lower prices), increased traction in the enterprise/commercial markets, and healthy interest in the new standalone HMDs. Despite this expected growth, reaching nearly US$22 billion in total market revenue by 2024, VR will remain outside the collective mainstream audience for some time.    

“The VR market has been a veritable roller coaster ride, with early excitement building like the climb toward the ride’s apex, waiting for the exhilarating rush that would transform the world. Only the climb ended well short of this vision and the ensuing ups and downs have caused some to view VR as more of a sideshow than the main attraction. Ultimately VR will go through a similar maturation process as many previous technologies – we didn’t all start off carrying around iPhone and Android smartphones when mobile devices first launched,”  comments Michael Inouye, Principal Analyst at ABI Research.

To date, the VR market has had some notable successes (e.g., Sony’s PSVR, Oculus Go, HTC Vive and location-based VR, and developments in enterprise applications), but the weaker reception has caused some early advocates to lessen their presence in VR, at least in the public eye (i.e.,Samsung and Google). Although Augmented Reality (AR) mobile, in particular, has garnered more attention at major mobile press events, VR advancements continue, albeit with less fanfare, than just a few years ago. 

“Contrary to some opinion, VR is not in the same situation as 3D TV, which never really took off. While VR by itself may not reach its vaunted vision as the next compute platform, in the foreseeable future, it is carving a role in the enterprise and its deeper level of immersion will increasingly push into the media and entertainment market. Perhaps it is because technology moves with such rapidity that some might have impatience or get overly optimistic and expect markets to develop on a truncated timeline. But, in reality, these market transformations often take time, and VR is no exception,” Inouye concludes.

These findings are from ABI Research’s 360 Video and Virtual Reality Devices and Services market data report. This report is part of the company’s Video and Cloud Services research service, which includes research, data, and ABI Insights. Market Data spreadsheets are composed of deep data, market share analysis, and highly segmented, service-specific forecasts to provide detailed insight where opportunities lie.

Related Topics
  • ABI Research,
  • Announcement,
  • North America,
  • Telecoms Vendors & OEMs,
  • Tracker,
  • VR & AR

More Like This

Digital Platforms & Services

Augmented Reality total market value will surpass US$140 billion in 2025

Jan 13, 2021

Emerging Tech

2021 Will Be a Boon Year for Augmented Reality Market Growth

Dec 10, 2020

5G

Deloitte Global shares tech, media and telecom predictions

Dec 9, 2020

Open RAN

What’s up with… O2 UK, Vilicom, FCC, Nokia

Dec 9, 2020

5G

What’s up with… Orange, Telefónica, ITU and 5G, Nokia

Nov 26, 2020

This content extract was originally sourced from an external website (ABI Research Media Releases) and is the copyright of the external website owner. TelecomTV is not responsible for the content of external websites. Legal Notices

Email Newsletters

Stay up to date with the latest industry developments: sign up to receive TelecomTV's top news and videos plus exclusive subscriber-only content direct to your inbox – including our daily news briefing and weekly wrap.

Subscribe

Top Picks

Highlights of our content from across TelecomTV today

1:4:29

Great Telco Debate: Live Debate – Day 2 (On-demand)

1:18:20

Great Telco Debate: Live Debate – Day 3 (On-demand)

43:08

Developing an ecosystem for vRAN

1:5:11

Great Telco Debate: Live Debate – Day 1 (On-demand)

  • TelecomTV
  • Decisive Media

TelecomTV is produced by the team at Decisive Media

Menu
  • News
  • Videos
  • Channels
  • Directory
  • Smart Studio
 
  • Surveys
  • Debates
  • Perspectives
  • Events
  • About Us
Our Brands
  • TelecomTV Tracker
  • TelecomTV Perspectives
  • DSP Leaders
  • DSP Leaders World Forum
  • The Great Telco Debate
Get In Touch
[email protected]
+44 (0) 207 448 1070

Request a Media Pack

Follow
  • © Decisive Media Limited 2021. All rights reserved. All brands and products are the trademarks of their respective holder(s).
  • Privacy
  • Terms
  • Legal Notices