TelecomTV TelecomTV
  • News
  • Videos
  • Channels
  • Events
  • Directory
  • Smart Studio
  • Surveys
  • Debates
  • Perspectives
  • DSP Leaders World Forum
  • DSP Leaders
  • Great Telco Debate
    • |
    • Follow
    • |
    • Subscribe
  • |
  • More
  • Webcasts
  • Surveys
  • Debates
  • Perspectives
  • Great Telco Debate
  • |
  • Follow TelecomTV
  • |
    • Subscribe
    • |
  • About
  • Privacy
  • Help
  • Contact
  • Follow TelecomTV
  • About
  • Privacy
  • Help
  • Contact
  • Sign In Register Subscribe
    • Subscribe
    • Sign In
    • Register
  • Search

VR & AR

TelecomTV TRACKER

Sourced by TelecomTV's TRACKER platform
from ABI Research Media Releases

VR & AR

AR smart glass manufacturers keeping pace with market demands, adding features and reducing prices to accelerate smart glass adoption

Via ABI Research Media Releases

Oct 31, 2019

Augmented Reality (AR) smart glass manufacturers continue to invest and improve their AR devices, despite the intense competition of smartphones and the uncertainty in the consumer market in terms of smart glasses massive adoption. In 2019, the AR smart glass market is significantly richer, with some companies standing out with their innovations. Technological advancements, in combination with affordable prices, will further drive growth and total shipments, which are expected to reach 20 million units in 2024, finds global tech market advisory firm, ABI Research.

“Weight distribution, input method options, wide field of view (FoV), strong processors, and extended battery life are the main key features that manufacturers updated in their latest devices to remain competitive and deliver more immersive and realistic experiences to the users,” says Eleftheria Kouri, Research Analyst at ABI Research. “More affordable prices in combination with technological improvements and supporting end-to-end platform and software solutions are proof that the AR market is more mature and able to overcome customer adoption challenges and meet demanding enterprise use cases and needs.”

The enterprise AR market has new hardware entrants, each attempting to overcome challenges such as price and user flexibility and encourage more businesses to adopt AR solutions. For instance, X2 by ThirdEye and the ThinkReality A6 by Lenovo are technically advanced glasses targeting enterprise at a more affordable price. Lenovo also expands value through a hardware-agnostic software and service platform that provides user flexibility for application development and device management.

On the consumer side, smart glass manufacturers are showing significant improvements in the design of the glasses; Focals by North are among the most stylish consumer AR glasses in the market, with nReal Light pushing the form factor to performance ratio possible. Even so, the consumer market still faces a lack of content and user value, as well as a price challenge, which limits adoption today.

“AR smart glass manufacturers are showing significant progress and steadily overcoming the challenges and inefficiencies of the devices, with competition ramping up quickly, to encourage adoption and better meet consumer/enterprise needs,” concludes Kouri. “Still, smart glass manufacturers need to provide a richer variety of use cases/applications through partnerships or in-house development, more proof of possible ROI across use cases, and show greater accessibility to SMEs and end customers through compelling and targeted value propositions.”  

These findings are from ABI Research’s Augmented Reality Hardware and Components Market Update. This report is part of the company’s Augmented and Virtual Reality research service, which includes research, data, and ABI Insights. Application Analysis reports present in-depth analysis on key market trends and factors for a specific technology.

Related Topics
  • ABI Research,
  • Announcement,
  • Global,
  • Telecoms Vendors & OEMs,
  • Tracker,
  • VR & AR

More Like This

Edge

Telefónica opens up its 5G network and edge computing to startups to develop new services

Jan 20, 2021

Digital Platforms & Services

Augmented Reality total market value will surpass US$140 billion in 2025

Jan 13, 2021

Emerging Tech

2021 Will Be a Boon Year for Augmented Reality Market Growth

Dec 10, 2020

5G

Deloitte Global shares tech, media and telecom predictions

Dec 9, 2020

Open RAN

What’s up with… O2 UK, Vilicom, FCC, Nokia

Dec 9, 2020

This content extract was originally sourced from an external website (ABI Research Media Releases) and is the copyright of the external website owner. TelecomTV is not responsible for the content of external websites. Legal Notices

Email Newsletters

Stay up to date with the latest industry developments: sign up to receive TelecomTV's top news and videos plus exclusive subscriber-only content direct to your inbox – including our daily news briefing and weekly wrap.

Subscribe

Top Picks

Highlights of our content from across TelecomTV today

On-demand Workshop: How to build your cloud native 5G core platform

16:48

The case for mmWave in 5G networks

25:55

The Private Mobility Opportunity for Enterprises

12:04

VMware learnings from DISH 5G rollout

  • TelecomTV
  • Decisive Media

TelecomTV is produced by the team at Decisive Media

Menu
  • News
  • Videos
  • Channels
  • Directory
  • Smart Studio
 
  • Surveys
  • Debates
  • Perspectives
  • Events
  • About Us
Our Brands
  • TelecomTV Tracker
  • TelecomTV Perspectives
  • DSP Leaders
  • DSP Leaders World Forum
  • The Great Telco Debate
Get In Touch
[email protected]
+44 (0) 207 448 1070

Request a Media Pack

Follow
  • © Decisive Media Limited 2021. All rights reserved. All brands and products are the trademarks of their respective holder(s).
  • Privacy
  • Terms
  • Legal Notices