TelecomTV TelecomTV
  • News
  • Videos
  • Channels
  • Events
  • Directory
  • Smart Studio
  • Surveys
  • Debates
  • Perspectives
  • DSP Leaders World Forum
  • DSP Leaders
  • Great Telco Debate
    • |
    • Follow
    • |
    • Subscribe
  • |
  • More
  • Webcasts
  • Surveys
  • Debates
  • Perspectives
  • Great Telco Debate
  • |
  • Follow TelecomTV
  • |
    • Subscribe
    • |
  • About
  • Privacy
  • Help
  • Contact
  • Follow TelecomTV
  • About
  • Privacy
  • Help
  • Contact
  • Sign In Register Subscribe
    • Subscribe
    • Sign In
    • Register
  • Search

Tracker

TelecomTV TRACKER

Sourced by TelecomTV's TRACKER platform
from Bharti Airtel

Tracker

Airtel expands content portfolio with the launch of 'Wynk Games'

Via Bharti Airtel

Dec 31, 2015

  • ‘Wynk Games’ offers a library of over 2,000 global and local games from across genres
  • ‘Wynk Games’ subscription is free with Airtel data packs and available at a promotional price of Rs. 29 for other customers in the current beta phase

New Delhi, December 29, 2015: Bharti Airtel Limited (“Airtel”), India’s no. 1 operator and the third largest mobile services provider globally with operations in 20 countries across Asia and Africa, today announced the beta launch of ‘Wynk Games’ - the latest OTT addition to its content portfolio. ‘Wynk Games’ is India’s first mobile app based gaming destination to host over 2,000 games (including several premium and paid titles at no additional cost) and offer an exhaustive catalog of local and global games across genres such as cricket, sports, racing, adventure, cards, kids and puzzles. Now available for download at www.wynk.in, ‘Wynk Games’ subscription is free for Airtel users and at Rs. 29 for other customers in the app’s current beta phase.

Announcing the launch, Kartik Sheth, CEO – Wynk, Bharti Airtel said, “By subscribing to ‘Wynk Games’, customers can enjoy a host of games at no additional cost – this includes many games that are typically found as ‘paid’ elsewhere. Also, though customers download various games for free, they often can only play a few levels of the game before hitting locked levels and getting prompted to make coin purchases to continue. ‘Wynk Games’ does away with all these challenges and allows customers to enjoy complete games”.

‘Wynk Games’: Highlights

  • Operator agnostic OTT mobile app
  • Over 2,000 global and local games from across genres
  • For a monthly subscription of Rs. 99, unlimited access complete games at no additional in-game charges
  • Currently free for Airtel customers and at Rs. 29 monthly subscription for others (intro offer)
  • Download games and play offline
  • Ad-free
  • In alliance with Playphone

“From music, to movies and now gaming - Wynk is now a full entertainment OTT brand. The market has shown tremendous response to Wynk services so far, thus building a compelling case for us to venture into the ever popular gaming category. We are excited to launch ‘Wynk Games’ and invite gaming lovers across India to download the app now and get started”, added Sheth.

Launched in September 2014, Airtel’s ‘Wynk Music’ has seen tremendous market success with over 15 million downloads of which only one third are from Airtel users – thus making it truly operator agnostic. The app has proven to be exceptionally sticky among its users and has grown exponentially from just over 1 million songs played per a day in April 2015 to 8 million songs played each day today. Most importantly, the category has grown substantially with consumption having grown 50x over the last 18 months.

Wynk Games, bundled with Airtel data packs aims to similarly stimulate consumption of this category. Aimed at providing a comprehensive range of ‘Wynk Games’, Airtel has tied up with Playphone Inc., a GungHo Subsidiaria and Softbank group company based in San Mateo, California. This alliance presents exciting opportunities for Indian developers as well.

“With our partnership, Indian developers on ‘Wynk Games’ will also automatically get published in countries where Playphone is present – thus giving them opportunities to expand their reach across other global as well as emerging markets. Developers require only about 10 lines of code to adapt their app to the subscription platform for ‘Wynk Games’ and can register online at developer.playphone.com”, said Sheth .

"This partnership is important, as it brings together our technology and the digital skills of Wynk”, says Ron Czerny, Chief Executive of California-based Playphone . Playphone is a mobile gaming technology company with advanced features and user-friendly game store. “Together with Bharti Airtel we are bundling ‘Wynk Games’ with data packs. This will create the ultimate gaming destination for all mobile users in India. New games will be added daily from global developers, keeping ‘Wynk Games’ always fresh and exciting for its users", added Czerny . The catalog currently includes games from about 150 developers including top global developers including Square Enix, Zeptolab, Thumbstar, Tresensa, Bulkypix and more.

Akin to ‘Wynk Music’ and ‘Wynk Movies’, customers using ‘Wynk Games’ can download games and play them offline. ‘Wynk Games’ is also an ad-free application, thus delivering the best experience for avid gamers.

Related Topics
  • Asia-Pacific,
  • Bharti Airtel,
  • Device Software & Apps,
  • Digital Platforms & Services,
  • Mobile,
  • News,
  • OTT,
  • Product Launch,
  • Tracker

More Like This

5G

Swisscom selects TEOCO for 5G network planning

Feb 25, 2021

Access Evolution

ADVA announces record Q4 2020 results and reports full year 2020 figures

Feb 25, 2021

Access Evolution

Telefónica’s net income grows 38.5% in 2020 to reaches €1.582 billion

Feb 25, 2021

Open Networking

Liverpool City Region announces construction of a 212 km high speed full fiber network

Feb 25, 2021

Access Evolution

Infinera reports fourth quarter and fiscal year 2020 financial results

Feb 24, 2021

This content extract was originally sourced from an external website (Bharti Airtel) and is the copyright of the external website owner. TelecomTV is not responsible for the content of external websites. Legal Notices

Email Newsletters

Stay up to date with the latest industry developments: sign up to receive TelecomTV's top news and videos plus exclusive subscriber-only content direct to your inbox – including our daily news briefing and weekly wrap.

Subscribe

Top Picks

Highlights of our content from across TelecomTV today

On-demand Workshop: How to build your cloud native 5G core platform

16:48

The case for mmWave in 5G networks

25:55

The Private Mobility Opportunity for Enterprises

12:04

VMware learnings from DISH 5G rollout

  • TelecomTV
  • Decisive Media

TelecomTV is produced by the team at Decisive Media

Menu
  • News
  • Videos
  • Channels
  • Directory
  • Smart Studio
 
  • Surveys
  • Debates
  • Perspectives
  • Events
  • About Us
Our Brands
  • TelecomTV Tracker
  • TelecomTV Perspectives
  • DSP Leaders
  • DSP Leaders World Forum
  • The Great Telco Debate
Get In Touch
[email protected]
+44 (0) 207 448 1070

Request a Media Pack

Follow
  • © Decisive Media Limited 2021. All rights reserved. All brands and products are the trademarks of their respective holder(s).
  • Privacy
  • Terms
  • Legal Notices