TelecomTV TelecomTV
  • News
  • Videos
  • Channels
  • Events
  • Directory
  • Smart Studio
  • Surveys
  • Debates
  • Perspectives
  • DSP Leaders World Forum
  • DSP Leaders
  • Great Telco Debate
    • |
    • Follow
    • |
    • Subscribe
  • |
  • More
  • Webcasts
  • Surveys
  • Debates
  • Perspectives
  • Great Telco Debate
  • |
  • Follow TelecomTV
  • |
    • Subscribe
    • |
  • About
  • Privacy
  • Help
  • Contact
  • Follow TelecomTV
  • About
  • Privacy
  • Help
  • Contact
  • Sign In Register Subscribe
    • Subscribe
    • Sign In
    • Register
  • Search

Telco & CSP

TelecomTV TRACKER

Sourced by TelecomTV's TRACKER platform
from Telefonica Press Room

Telco & CSP

Three successful entrepreneurs strengthen Wayra's strategy in Europe

Via Telefonica Press Room

Jan 31, 2020

Wayra, Telefónica's open innovation hub network, renews three key leadership positions for the European market and appoints Bruno Moraes as director of Wayra UK, Florian Bogenschütz as director of Wayra Germany and Marta Antúnez as director of Wayra Barcelona. Three key ecosystems aligned with the strategic focus of the new Telefónica which will coordinate investments in start-ups, their global scalability and the business development of the portfolio of more than 500 start-ups in Telefónica's open innovation area.

Miguel Arias, Global Director of Entrepreneurship at Telefónica, explains about the new directors that "all three have a successful track record as entrepreneurs and investors, and know the industry and the telco business. Marta, Bruno and Florian will bring their experience to Wayra and apply it to corporate open innovation”.

UK, Germany and Spain, global talent pools

The new director of Wayra UK, Bruno Moraes has more than 12 years of experience as an entrepreneur and almost 10 years as a consultant in telecommunications for markets in Europe and Latin America. Previously he co-founded and was COO of Beegol, a start-up that uses machine learning to help telecommunications companies improve their broadband and Wi-Fi services. An engineer by training, Bruno founded and ran Stogas, an underground gas storage business in Brazil, for seven years. As a consultant, he was an Associate Director at McKinsey & Co. for nearly 10 years, where he focused on telecommunications and technology in more than 25 markets.

In the case of Germany, Florian Bogenschütz, former founder and CEO of Airgreets, a start-up focused on home-sharing services, will lead Wayra's positioning in the country. He has also worked as a consultant for Deutsche Telekom with a focus on intra-enterprise programmes. Thanks to his experience, Bogenschütz is committed to offering start-ups a more resilient and strategic joint business development, thus helping entrepreneurs to generate new relationships with clients and companies in an exponential way.

Finally, Marta Antúnez joins as the new director of the hub in Barcelona. A serial entrepreneur, Marta was co-founder and CEO of dress2b, a fashion sector start-up, and ChicPlace, a marketplace of stores with special charm that she sold to e-shop Ventures in 2016. Subsequently, she led the launch in Spain as general manager of the start-up Ulule, the first crowdfunding platform in Europe, and was director of Digital Ventures at the consultancy firm RocaSalvatella, where she led the areas of open innovation and corporate venturing, expanding its relationship with the entrepreneurial ecosystem.

Marta thus completes Wayra España's management team, led by Andrés Saborido, which also includes the Madrid hub, whose director is Paloma Castellano.

With these recruitments, Wayra and Telefónica, pioneers in generating links with entrepreneurs on a global level, are reinforcing their commitment to open innovation. More than 130 start-ups are already currently doing business with the Spanish multinational and the goal is to increase this number to 200 by 2020.

Related Topics
  • Announcement,
  • Europe,
  • Telco & CSP,
  • Telefónica,
  • Tracker

More Like This

Access Evolution

Loon falls back to earth with a bump

Jan 22, 2021

5G

What’s up with… Samsung, Vodafone, Sunrise, FCC

Jan 22, 2021

Open RAN

Open RAN projects in line for massive German government funds: Report

Jan 22, 2021

Digital Platforms & Services

Telenor: The Covid-19 digitalisation wave makes its mark on 2021 tech trends

Jan 22, 2021

Sustainability

Tele2 launches new sustainability strategy to lead in sustainability

Jan 22, 2021

This content extract was originally sourced from an external website (Telefonica Press Room) and is the copyright of the external website owner. TelecomTV is not responsible for the content of external websites. Legal Notices

Email Newsletters

Stay up to date with the latest industry developments: sign up to receive TelecomTV's top news and videos plus exclusive subscriber-only content direct to your inbox – including our daily news briefing and weekly wrap.

Subscribe

Top Picks

Highlights of our content from across TelecomTV today

1:4:29

Great Telco Debate: Live Debate – Day 2 (On-demand)

1:18:20

Great Telco Debate: Live Debate – Day 3 (On-demand)

43:08

Developing an ecosystem for vRAN

2:23

The TelecomTV Snapshot: The Great Telco Debate 2020 - CSP Highlights

  • TelecomTV
  • Decisive Media

TelecomTV is produced by the team at Decisive Media

Menu
  • News
  • Videos
  • Channels
  • Directory
  • Smart Studio
 
  • Surveys
  • Debates
  • Perspectives
  • Events
  • About Us
Our Brands
  • TelecomTV Tracker
  • TelecomTV Perspectives
  • DSP Leaders
  • DSP Leaders World Forum
  • The Great Telco Debate
Get In Touch
[email protected]
+44 (0) 207 448 1070

Request a Media Pack

Follow
  • © Decisive Media Limited 2021. All rights reserved. All brands and products are the trademarks of their respective holder(s).
  • Privacy
  • Terms
  • Legal Notices